{"id":165677,"date":"2026-08-12T20:52:09","date_gmt":"2026-08-12T20:52:09","guid":{"rendered":"https:\/\/www.europesays.com\/canada\/165677\/"},"modified":"2026-08-12T20:52:09","modified_gmt":"2026-08-12T20:52:09","slug":"instagram-expands-instagram-for-tv-to-samsung-smart-tvs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/canada\/165677\/","title":{"rendered":"Instagram Expands Instagram For TV To Samsung Smart TVs"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">Instagram launched <a data-ylk=\"slk:Instagram for TV;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/about.instagram.com\/blog\/announcements\/instagram-tv-app\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Instagram for TV<\/a> in late 2025. This year, Instagram continues its investment in TV by expanding to Samsung TVs in the US. By being available on Samsung TVs, Instagram is now an option for a majority of the connected TV devices in America. Today, you can find Instagram TV on:<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Samsung Smart TVs (2020 models or newer)<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In a recent blog post, Instagram said Instagram for TV is a collective experience with friends and family. The main ways users can engage with Instagram for TV at home are by:<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Casting Reels from your phone: This feature is available on Google TV and Fire TV. You can send Reels directly from your phone to your TV.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">View Stories on TV: You can see what your favorite creators, friends, and family are up to.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Horizontal video: Instagram shared that they&#8217;re testing a specific location for horizontal videos.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Channels organized by interests: Like traditional television, Instagram has created channels to make it easy to find videos based on interests like sports, comedy, or creators.<\/p>\n<p>Where Do Creators Fit Into Instagram For TV&#8217;s Plan?<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Instagram shared that other priorities for TV include longer-form, episodic storytelling, and live formats. The social media app is working closely with creators to experiment and learn what works best on TV.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Instagram also shared, &#8220;Our focus is not on asking creators to make &#8220;TV content.&#8221; It is about creating more opportunities for the content they are already making to reach people in different contexts and learning alongside creators as we continue to evolve the experience.<\/p>\n<p>What Are Other Social Media Apps Doing With TV?<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The most dominant platform, outperforming media companies like Disney, Netflix, and Paramount, is YouTube. According to <a data-ylk=\"slk:Nielsen;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.nielsen.com\/news-center\/2025\/youtube-maintains-largest-share-of-tv-viewing-among-media-companies-for-third-consecutive-month\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Nielsen<\/a>, YouTube leads in the most time spent watching television. As of May 2026, YouTube is still the dominant social media and media distributor.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">While TikTok is still primarily consumed on mobile devices, <a data-ylk=\"slk:TikTok shared;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.tiktok.com\/support\/faq_detail?id=7636676985892510229&amp;category=web_posts#1\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">TikTok shared<\/a> that users can cast TikTok to a TV. TikTok is also partnering with Disney to enable TikTok videos to be streamed on Disney+. According to Reuters, users will be able to see a curated selection of videos both on TikTok and Disney+. While <a data-ylk=\"slk:Nielsen;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.nielsen.com\/news-center\/2026\/sports-and-dramas-drive-april-viewing-patterns-in-nielsens-latest-gauge-reports\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Nielsen<\/a> doesn&#8217;t have an exact breakout of Amazon from Twitch, Amazon Prime Video represents about 4% of TV, which includes Twitch.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">This article was originally published on <a data-ylk=\"slk:Forbes.com;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.forbes.com\/sites\/emmalynnellendt\/2026\/08\/12\/instagram-expands-instagram-for-tv-to-samsung-smart-tvs\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Forbes.com<\/a><\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Instagram launched Instagram for TV in late 2025. This year, Instagram continues its investment in TV by expanding&hellip;\n","protected":false},"author":2,"featured_media":165678,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3752,17,53254,9560,53255,53253],"class_list":["post-165677","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-amazon-fire-tv","tag-canada","tag-google-tv","tag-instagram","tag-instagram-logo","tag-samsung-tvs"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/165677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=165677"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/165677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/165678"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=165677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=165677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=165677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}