{"id":201837,"date":"2026-09-09T10:48:11","date_gmt":"2026-09-09T10:48:11","guid":{"rendered":"https:\/\/www.europesays.com\/canada\/201837\/"},"modified":"2026-09-09T10:48:11","modified_gmt":"2026-09-09T10:48:11","slug":"canadian-consumer-confidence-holds-firm-as-forward-expectations-slip","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/canada\/201837\/","title":{"rendered":"Canadian consumer confidence holds firm as forward expectations slip"},"content":{"rendered":"<p>The Bank pointed to a stronger-than-expected economy as reasons for the continued hold, while also warning that new U.S. <a href=\"https:\/\/www.wealthprofessional.ca\/glossary\/tariffs\/391710\" rel=\"nofollow noopener\" target=\"_blank\">tariffs<\/a> and Canadian counter-<a href=\"https:\/\/www.wealthprofessional.ca\/glossary\/tariffs\/391710\" rel=\"nofollow noopener\" target=\"_blank\">tariffs<\/a>, as well as elevated oil prices, are raising the risk that inflation moves higher rather than settling near the Bank&#8217;s 2% target. That backdrop of steady rates but mounting inflationary pressure likely explains at least part of why forward-looking expectations in the BNCCI are softening even as current personal financial sentiment remains firm.<\/p>\n<p>Those who <a href=\"https:\/\/www.wealthprofessional.ca\/news\/industry-news\/canadian-consumer-confidence-rises-but-economic-outlook-stays-subdued\/393193\" target=\"_blank\" rel=\"nofollow noopener\">follow the Bloomberg Nanos data as a leading indicator<\/a> will note that the Expectations sub-index has historically served as a leading indicator of GDP growth and has been cited by the Bank of Canada in its Monetary Policy Reports. The sub-index&#8217;s drop to 48.76 (below neutral) may warrant attention when framing client conversations about economic momentum in the second half of 2026.<\/p>\n<p>Job security bright spot<\/p>\n<p>One component offering some reassurance is job security. This week, 61.92 per cent of respondents rated their job as secure or somewhat secure, up from 56.30 per cent four weeks ago.<\/p>\n<p>Personal finances also showed improvement, with 15.11 per cent of respondents saying they were better off financially than a year ago, compared to 13.86 per cent four weeks earlier \u2014 though 36.67 per cent said they were worse off and 45.27 per cent reported no change.<\/p>\n<p>Younger Canadians continued to register the highest confidence of any age group, with those aged 18 to 29 scoring 54.26 this week. Canadians aged 50 to 59 were the least confident at 49.18, sitting below the neutral mark.<\/p>\n","protected":false},"excerpt":{"rendered":"The Bank pointed to a stronger-than-expected economy as reasons for the continued hold, while also warning that new&hellip;\n","protected":false},"author":2,"featured_media":201838,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[17,63447,47480,4133],"class_list":["post-201837","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-canada","tag-canadian-consumer-confidence","tag-economic-outlooks","tag-housing"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/201837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=201837"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/201837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/201838"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=201837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=201837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=201837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}