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Stephanie Prange<\/a><\/p>\n April 27, 2026<\/p>\n Paramount in Canada and Media Pulse, a Blue Ant Media company, have announced an expanded partnership, naming Media Pulse as the exclusive direct sales and programmatic partner for Paramount\u2019s ad inventory in Canada.<\/p>\n Media Pulse will represent both Paramount\u2019s SVOD platform Paramount+ and its free-streaming service Pluto TV. This deal enables Media Pulse to offer clients direct ad insertion opportunities across the full breadth of Paramount+ and PlutoTV\u2019s premium CTV inventory, enabling Canadian advertisers to reach highly engaged audiences who enjoy streaming world-class content.<\/p>\n \u201cThis exclusive partnership with Pluto TV and Paramount+ in Canada is an exciting addition to our roster of premium partners, allowing us to further elevate the CTV experience and offer brands the opportunity to follow the viewer to a powerhouse of must-watch content,\u201d said Deborah Gurofsky, SVP and managing director, Media Pulse. \u201cThis collaboration gives brands direct, streamlined access to a \u2018Mountain of Entertainment\u2019 that spans every genre and reaches engaged audiences across the country.\u201d<\/p>\n \u201cThis expanded partnership with Media Pulse reflects our commitment to growing Paramount\u2019s streaming business in Canada and our confidence in the market,\u201d said Lee Sears, president, international markets advertising sales, Paramount. \u201cJust as importantly, partnering with a Canadian sales organization gives advertisers a locally aligned option, reinforcing Paramount as a platform that aligns global scale with strong Canadian market access.\u201d<\/p>\n Media Pulse clients will benefit from seamless ad integration and advanced targeting opportunities, including show, channel, and category sponsorships, custom interactive and high-impact ad units, and co-branded executions across Paramount+ and Pluto TV\u2019s Canadian catalogues, according to Blue Ant. The Paramount+ SVOD service features Hollywood blockbusters, premium original series (\u201cThe Madison,\u201d \u201cLandman,\u201d \u201cMobLand\u201d and \u201cCanada Shore\u201d), and iconic brands including CBS News, MTV, and Nickelodeon. This, the free streaming service Pluto TV offers more than 200 curated channels and 20,000 hours of content, including thousands of hit movies and television series.<\/p>\n Subscribe HERE to the FREE\u00a0Media Play News\u00a0Daily Newsletter!<\/a><\/p>\n Related Posts<\/p>\n Canada’s Blue Ant Media Expands Q2 Revenue, Posts Loss<\/a><\/p>\n Blue Ant Media Corp., an international streamer, production studio and rights business based in Canada, posted revenue of $70 million (Canadian) in the fiscal second quarter (ended Feb. 28), compared with $38.4 million in the prior-year period. The company posted\u2026<\/p>\n