![\"distribution\"](\"https:\/\/www.europesays.com\/canada\/wp-content\/uploads\/2026\/05\/Tomy-x-Kroeger-logos-feature.jpg\")
Kroeger Marketing<\/a>, a leading Canadian distributor of toys, games and family entertainment products, has announced a new strategic partnership with Tomy International<\/a>, a US subsidiary of Tomy Company, Tokyo, Japan.<\/p>\nThis collaboration is set to significantly expand Tomy\u2019s portfolio and presence in the Canadian market. Bringing together Kroeger Marketing\u2019s nationwide retail network and distribution expertise with Tomy\u2019s century-long legacy of innovation and storytelling will unlock new opportunities across mass, speciality, eCommerce and independent retail channels.<\/p>\n
The agreement comes at a time of continued growth in both the toy and collectibles sectors, driven by evolving consumer demand across multiple age groups.<\/p>\n
\u201cCanada represents a strong growth opportunity with increasing demand for globally recognised toy and collectible brands,\u201d said Rubin Beige, CEO of Kroeger Marketing. \u201cWe are excited to partner with Tomy to introduce and expand its diverse portfolio to Canadian retailers and consumers.\u201d<\/p>\n
The initial rollout will span multiple product categories, including Pre-school, Collectibles, Vehicles and Creative Play. Featured brands entering or expanding in the Canadian market include:<\/p>\n
John Deere: Farm vehicles, construction toys and ride-ons
\nJixelz: Pixel-based creative building kits
\nKirby: Plush, collectibles and licensed merchandise
\nLamaze, Boon and My First Years: Newborn, infant and toddler products<\/p>\n
In addition, autumn 2026 will introduce new and emerging collectible lines:<\/p>\n
Momiji: Collectible designer figures and plush
\nTwinchees: Collectible licensed figures<\/p>\n
With Kroeger Marketing\u2019s established infrastructure and Tomy\u2019s globally trusted brands, the partnership is positioned to enhance product accessibility and elevate the overall retail experience for Canadian consumers.<\/p>\n
As distribution ramps up through 2026, retailers across Canada will benefit from streamlined access to Tomy\u2019s expanding line-up, supported by Kroeger Marketing\u2019s expertise in logistics, merchandising and bilingual market execution.<\/p>\n","protected":false},"excerpt":{"rendered":"Tomy\u2019s new distribution agreement with Kroeger Marketing strengthens its access to globally recognised brands in the Canadian market.…\n","protected":false},"author":2,"featured_media":41630,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[17],"class_list":{"0":"post-41629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-canada","8":"tag-canada"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/41629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=41629"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/41629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/41630"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=41629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=41629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=41629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}