{"id":41775,"date":"2026-05-12T11:13:13","date_gmt":"2026-05-12T11:13:13","guid":{"rendered":"https:\/\/www.europesays.com\/canada\/41775\/"},"modified":"2026-05-12T11:13:13","modified_gmt":"2026-05-12T11:13:13","slug":"you-talk-it-types-how-a-toronto-ai-startup-hopes-to-kill-the-keyboard","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/canada\/41775\/","title":{"rendered":"You talk, it types: How a Toronto AI startup hopes to kill the keyboard"},"content":{"rendered":"<p><a style=\"display:block\" href=\"https:\/\/www.theglobeandmail.com\/resizer\/v2\/2ITQQDHA75GUVPY4R2ZUNT2724.JPG?auth=d29b0c20eec7f865d8aa6a404016254a510ecea8cb75047bd7f6589df64df4f4&amp;width=600&amp;height=400&amp;quality=80&amp;smart=true\" aria-haspopup=\"true\" data-photo-viewer-index=\"0\" rel=\"nofollow noopener\" target=\"_blank\">Open this photo in gallery:<\/a><\/p>\n<p class=\"figcap-text\">Superwhisper founder Neil Chudleigh, second from left, poses with his team in their Toronto office. The AI-powered app converts spoken words into text in real time, helping users draft messages, e-mails and documents.EDUARDO LIMA\/The Globe and Mail<\/p>\n<p class=\"c-article-body__text text-pr-5\">In the great span of human history, the ubiquity of typing is a relatively recent development. The first practical typewriter was <a href=\"https:\/\/invention.si.edu\/invention-stories\/was-patent-application-typewriter-handwritten\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/invention.si.edu\/invention-stories\/was-patent-application-typewriter-handwritten\">patented in 1867<\/a>, while the QWERTY keyboard layout didn\u2019t emerge for another decade or so. But we\u2019ve had the capacity for spoken language for <a href=\"https:\/\/www.frontiersin.org\/journals\/psychology\/articles\/10.3389\/fpsyg.2025.1503900\/full\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.frontiersin.org\/journals\/psychology\/articles\/10.3389\/fpsyg.2025.1503900\/full\">100,000 years<\/a>, if not more.<\/p>\n<p class=\"c-article-body__text text-pr-5\">That makes Neil Chudleigh more of a traditionalist, even if his method of working is, well, untraditional. As often as he can, he clips a small microphone to his shirt pocket or the rim of his hoodie and murmurs to his devices instead of typing. \u201cThis is a bit of a new thing,\u201d he said of the wireless mic tucked into his pocket. \u201cA lot of people use a podcast mic.\u201d<\/p>\n<p class=\"c-article-body__text text-pr-5\">Dictation is having a moment, and it has everything to do with <a href=\"https:\/\/www.theglobeandmail.com\/topics\/artificial-intelligence\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.theglobeandmail.com\/topics\/artificial-intelligence\/\">artificial intelligence<\/a>. LinkedIn co-founder Reid Hoffman, for one, wrote last year that he has been \u201c<a href=\"https:\/\/www.linkedin.com\/posts\/reidhoffman_i-am-voicepilled-a-major-step-forward-in-activity-7373713536096780289-lUb7\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.linkedin.com\/posts\/reidhoffman_i-am-voicepilled-a-major-step-forward-in-activity-7373713536096780289-lUb7\/\">voicepilled<\/a>,\u201d which he defined as the moment you realize you can \u201camplify your ability\u201d by talking to your computer.<\/p>\n<p class=\"c-article-body__text text-pr-5\">This is particularly true among software engineers. Many already use tools such as Anthropic\u2019s Claude Code to develop applications based on plain-language instructions. But pressing keys individually is an impediment to productivity, which is why some developers are adopting AI-powered speech-to-text apps to verbally issue instructions to Claude. It\u2019s either the platonic ideal of translating thought into action, or a sign of our productivity-obsessed working world reshaping our behaviour.<\/p>\n<p><a style=\"display:block\" href=\"https:\/\/www.theglobeandmail.com\/resizer\/v2\/24PAX3ELDZFKTLOLH6YDIVWQAE.JPG?auth=dca9a78de95c3e17185f1b581141c6a7bfb0e5c677cef7a7edd9377a8ff29e7f&amp;width=600&amp;height=400&amp;quality=80&amp;smart=true\" aria-haspopup=\"true\" data-photo-viewer-index=\"1\" rel=\"nofollow noopener\" target=\"_blank\">Open this photo in gallery:<\/a><\/p>\n<p class=\"figcap-text\">After a launching Superwhisper, Mr. Chudleigh, 32, quit a full-time job at a company he co-founded to focus on the app.EDUARDO LIMA\/The Globe and Mail<\/p>\n<p class=\"c-article-body__text text-pr-5\">Mr. Chudleigh is both a participant and driving force of the trend. In July, 2023, he made a dictation app called Superwhisper that uses AI models to transcribe spoken words and process the copy into different styles, such as a formal e-mail or a casual text. Within a few months, he was earning more money through the app than he was at his full-time job \u2013 at a company he co-founded, no less \u2013 and he quit.<\/p>\n<p class=\"c-article-body__text text-pr-5\">He runs his new company, which is registered as SuperUltra, from Toronto. The app has hundreds of thousands of weekly active users from companies such as Meta Platforms Inc. <a href=\"https:\/\/www.theglobeandmail.com\/investing\/markets\/stocks\/META-Q\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.theglobeandmail.com\/investing\/markets\/stocks\/META-Q\/\">META-Q<\/a>, OpenAI Global LLC, Coinbase Global Inc. <a href=\"https:\/\/www.theglobeandmail.com\/investing\/markets\/stocks\/COIN-Q\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.theglobeandmail.com\/investing\/markets\/stocks\/COIN-Q\/\">COIN-Q<\/a> and Dropbox Inc. <a href=\"https:\/\/www.theglobeandmail.com\/investing\/markets\/stocks\/DBX-Q\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.theglobeandmail.com\/investing\/markets\/stocks\/DBX-Q\/\">DBX-Q<\/a>, while non-techies use it to take notes and dictate e-mails, texts and Slack messages. Employees at U.S. financial institutions are among its customers, too. Revenue is modest, in the seven-figures, but growing quickly. It offers a lifetime subscription option for about US$250, in addition to monthly plans.<\/p>\n<p class=\"OnArticleNewsletterstyles__Title-sc-kqherl-3 fwGqct text-pb-6\">Business Brief Newsletter<\/p>\n<p class=\"OnArticleNewsletterstyles__Body-sc-kqherl-5 dJnIrz text-gmr-4\">A daily look at the most important business stories that are making news and moving markets, written by Chris Wilson-Smith<\/p>\n<p>Unsubscribe any time. By signing up, you will be subject to our\u00a0<a href=\"https:\/\/www.theglobeandmail.com\/privacy-terms\/terms-and-conditions\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Terms and Conditions<\/a>.\u00a0See our\u00a0<a href=\"https:\/\/www.theglobeandmail.com\/privacy-terms\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Privacy Policy<\/a>.\u00a0Learn more<\/p>\n<p class=\"OnArticleNewsletterstyles__AnonText-sc-kqherl-18 blMoNM text-gmr-4\">Already have account?\u00a0Log In<\/p>\n<p class=\"c-article-body__text text-pr-5\">Mr. Chudleigh, 32, only hired his first employee in August, 2025, and has taken no outside funding. The company now employs six people and five contractors and in April moved out of a bland office on the outskirts of Toronto and into a trendy neighbourhood in the west end. In an office of Superwhisper users, the team has developed a sixth sense for whether someone is making conversation or talking to their computers.<\/p>\n<p class=\"c-article-body__text text-pr-5\">But Superwhisper faces a lot of competition in its quixotic goal of supplanting keyboards. Its biggest rival is likely Wispr Flow. Based in the AI mecca of San Francisco, Wispr boasts some <a href=\"https:\/\/tracxn.com\/d\/companies\/wisprflow\/__XTPty9fIPUjngX0uMeYcKZnHJVG4WCoPwSamLLI2QjE#about-the-company\" rel=\"nofollow noopener\" target=\"_blank\">80 employees<\/a> and <a href=\"https:\/\/wisprflow.ai\/new-funding?gad_source=1&amp;gad_campaignid=22460289083&amp;gbraid=0AAAAA-Jst40k4mlFyUSuwze5-8ICcaEUD&amp;gclid=CjwKCAjwtIfPBhAzEiwAv9RTJleVCf29NYKZMXMPR3nHolhHDf20D7vv7O8-mMMs7ddvZh3RT-H5vRoC_GwQAvD_BwE\" rel=\"nofollow noopener\" target=\"_blank\">US$81-million in financing<\/a>. There are many other apps, too, sometimes with variations of \u201cwhisper\u201d in the name. And the risk of a tech-savvy customer base is that they can code their own version, possibly even while using Superwhisper.<\/p>\n<p><a style=\"display:block\" href=\"https:\/\/www.theglobeandmail.com\/resizer\/v2\/MBICITIYVJH3VKWVETDXMVO5XU.JPG?auth=52b91152d4e0a2451e426d0130fe87dc5385060ef90b073ac3b0e0eb1a0bec33&amp;width=600&amp;height=400&amp;quality=80&amp;smart=true\" aria-haspopup=\"true\" data-photo-viewer-index=\"2\" rel=\"nofollow noopener\" target=\"_blank\">Open this photo in gallery:<\/a><\/p>\n<p class=\"figcap-text\">Mr. Chudleigh demonstrates how to use his Superwhisper voice-to-text app. One user who types at 60 words a minute says he can dictate at more than twice the speed using the app.EDUARDO LIMA\/The Globe and Mail<\/p>\n<p class=\"c-article-body__text text-pr-5\">Mr. Chudleigh has the advantage of being early to market. He launched his app about a year before Wispr, and it spread via word-of-mouth. Some of it can be traced to Andrej Karpathy, a founding employee of OpenAI and a former University of Toronto student. Mr. Karpathy is a bit of an AI guru these days and is credited with coining the term \u201c<a href=\"https:\/\/www.theglobeandmail.com\/business\/article-vibe-coding-ai-tools-software-app-development\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.theglobeandmail.com\/business\/article-vibe-coding-ai-tools-software-app-development\/\">vibe-coding<\/a>\u201d in a <a href=\"https:\/\/x.com\/karpathy\/status\/1886192184808149383\" rel=\"nofollow\">post on X last year<\/a> to refer to building software with AI, as opposed to writing every line by hand. In the same missive, he cited Superwhisper as part of his workflow. \u201cI barely even touch the keyboard,\u201d he wrote.<\/p>\n<p class=\"c-article-body__text text-pr-5\">David Brustein, a systems administrator in New York, purchased a lifetime subscription to Superwhisper and uses it for dictating e-mails, texting his mom and as part of his coding setup. The point is all about saving time. He can type some 60 words a minute but dictates at 162, according to stats provided by Superwhisper. He was hard-pressed to say what exactly he\u2019s doing with these time-savings, though.<\/p>\n<p class=\"c-article-body__text text-pr-5\">There are pitfalls with dictation. Whereas typing forces us to focus our thoughts, speaking aloud lends itself to stream-of-consciousness ramblings that would be unfair to foist upon our colleagues in a message. \u201cSometimes I will get a little verbose,\u201d Mr. Brustein acknowledged. Because Superwhisper allows for customization, he\u2019s gotten around this problem by introducing a step for an AI model to summarize his messages before firing them off, while keeping his tone of voice.<\/p>\n<p class=\"c-article-body__text mv-16 l-inset text-pb-8\" data-sophi-feature=\"interstitial\"><a href=\"https:\/\/www.theglobeandmail.com\/business\/article-as-ai-upends-shopping-retailers-tailor-their-pitches-for-chatbots\/\" rel=\"nofollow noopener\" target=\"_blank\">As AI upends shopping, retailers tailor their pitches for chatbots<\/a><\/p>\n<p class=\"c-article-body__text mv-16 l-inset text-pb-8\" data-sophi-feature=\"interstitial\"><a href=\"https:\/\/www.theglobeandmail.com\/business\/article-for-these-busy-parents-and-professionals-ai-agents-are-the-personal\/\" rel=\"nofollow noopener\" target=\"_blank\">AI superusers are pulling ahead and widening the productivity gap<\/a><\/p>\n<p class=\"c-article-body__text text-pr-5\">Others find value in verbosity. Bob Bradley, vice-president of data science and AI engineering at Geotab Inc., uses a rival app called OpenWhispr, including for building web applications. \u201cWhen an idea goes from my brain to my fingers to my keyboard, I\u2019m filtering that information,\u201d he said. \u201cI find stream-of-consciousness much more informative and results in a much better output.\u201d Nothing gets lost travelling from brain to computer, in other words.<\/p>\n<p class=\"c-article-body__text text-pr-5\">Voice-to-text technology is not new and can be traced to the 1950s when Bell Labs built a machine to recognize the numbers zero to 9 when spoken by its inventor. Capabilities have progressed in fits and starts since then, notably with digital assistants such as Siri and Alexa.<\/p>\n<p><a style=\"display:block\" href=\"https:\/\/www.theglobeandmail.com\/resizer\/v2\/YG2V34RH6RE3NJ33YXAZL7Z73Y.JPG?auth=d2e2848ededc7f835d4f6a7206fd419d554f64453b637c8605f1537f15396ec9&amp;width=600&amp;height=400&amp;quality=80&amp;smart=true\" aria-haspopup=\"true\" data-photo-viewer-index=\"3\" rel=\"nofollow noopener\" target=\"_blank\">Open this photo in gallery:<\/a><\/p>\n<p class=\"figcap-text\">Co-workers of Neil Chudleigh, Austen Shutherland, top, Nico DiPlacido, left, and Brendan James.EDUARDO LIMA\/The Globe and Mail<\/p>\n<p class=\"c-article-body__text text-pr-5\">Mr. Chudleigh has long been interested in voice-to-text and alternative ways of working with computers, such as eye-tracking software. He has a custom-built retainer that allows him to control his computer with his tongue and by tilting his head, though it\u2019s an accessibility device that isn\u2019t practical for him to use. After studying mechanical engineering and computer science at Western University, he co-founded an affiliate marketing company in 2015 and relocated to San Francisco to go through the storied Y Combinator accelerator program before returning to Toronto. (The company, PartnerStack, was acquired by AppDirect in April.)<\/p>\n<p class=\"c-article-body__text text-pr-5\">While always a voice-to-text adherent, the technology never worked well enough for his liking. Advances with AI models have changed that. OpenAI released a speech-recognition model in 2022, while Google has its own offerings. Toronto\u2019s Cohere Inc., meanwhile, <a href=\"https:\/\/cohere.com\/blog\/transcribe\" rel=\"nofollow noopener\" target=\"_blank\">released an open-source<\/a> model in March that boasts the lowest English-language error rate, <a href=\"https:\/\/huggingface.co\/spaces\/hf-audio\/open_asr_leaderboard\" rel=\"nofollow noopener\" target=\"_blank\">according to one ranking.<\/a><\/p>\n<p class=\"c-article-body__text text-pr-5\">Mr. Chudleigh built Superwhisper to take advantage of these improvements, and the app allows users to choose from a variety of AI models capable of speech recognition. \u201cIt was a great time to solve my own need,\u201d he said. While he\u2019s determined to keep the operation lean and avoid outstanding financing, he\u2019s made a few hires. Nico DiPlacido, an early employee at PartnerStack, jumped ship in March to work on Superwhisper, which he was already using. \u201cI actually had to stop using it and start typing again so that I could maintain my skills,\u201d he said. <\/p>\n<p><a style=\"display:block\" href=\"https:\/\/www.theglobeandmail.com\/resizer\/v2\/2S33IJMTSNFPPGJXYAUOVTBVVU.JPG?auth=7dfe53967cc4c00d866f91258f90c4edcc59b8f32998b6d0bd92b416ad82765e&amp;width=600&amp;height=400&amp;quality=80&amp;smart=true\" aria-haspopup=\"true\" data-photo-viewer-index=\"4\" rel=\"nofollow noopener\" target=\"_blank\">Open this photo in gallery:<\/a><\/p>\n<p class=\"figcap-text\">Some Superwhisper users, including the team&#8217;s Nico DiPlacido, right, continue to type to maintain that skill or complement voice-to-text in their work.EDUARDO LIMA\/The Globe and Mail<\/p>\n<p class=\"c-article-body__text text-pr-5\">Even fans of the app still have need of a keyboard. Robert Oberg, a content creator in Mexico, will speak aloud to Superwhisper for 10 or 20 minutes about ideas for a newsletter post, and then write the traditional way. \u201cI have never been very interested in replacing typing, because it is something physical that exercises my brain,\u201d he said. Still, he has noticed some dictation-creep, and he\u2019s started to speak to Superwhisper to respond to e-mails and messages.<\/p>\n<p class=\"c-article-body__text text-pr-5\">Russell Dunphy, head of engineering at a company in Britain, has tried both Superwhisper and Wispr Flow, but recently prompted Claude Code to make his own version. It took about 45 minutes. \u201cI\u2019ve made an objectively worse version. But it\u2019s okay in the ways that are what I need,\u201d he said. His employer is evaluating whether to switch to his app and save about \u00a3400 (roughly $740) a month.<\/p>\n<p class=\"c-article-body__text text-pr-5\">At Superwhisper, Mr. Chudleigh didn\u2019t seem worried about the myriad dictation apps, nor that vibe-coded versions were going to erode his customer base. \u201cA lot of people frame startups as zero-sum games. I don\u2019t think that\u2019s the case,\u201d he said. \u201cIf you\u2019re talking about replacing every keyboard on the planet, it\u2019s just such a huge market.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Open this photo in gallery: Superwhisper founder Neil Chudleigh, second from left, poses with his team in their&hellip;\n","protected":false},"author":2,"featured_media":41776,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[164,224,238,214,212,239,17,211,230,231,227,213,210,235,171,234,143,222,249,215,216,229,225,226,219,240,220,244,245,247,242,246,94,243,217,142,233,113,232,241,223,236,48,237,228,221,218,248],"class_list":{"0":"post-41775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-toronto","8":"tag-alberta","9":"tag-arts-news","10":"tag-bc","11":"tag-breaking-news","12":"tag-breaking-news-video","13":"tag-british-columbia","14":"tag-canada","15":"tag-canada-news","16":"tag-canada-sports","17":"tag-canada-sports-news","18":"tag-canada-trafficcanada-weather","19":"tag-canadian-breaking-news","20":"tag-canadian-news","21":"tag-economy","22":"tag-education","23":"tag-environment","24":"tag-federal-government","25":"tag-foreign-news","26":"tag-globe-and-mail","27":"tag-globe-and-mail-breaking-news","28":"tag-globe-and-mail-canada-news","29":"tag-government","30":"tag-life-news","31":"tag-lifestyle","32":"tag-local-news","33":"tag-manitoba","34":"tag-national-news","35":"tag-new-brunswick","36":"tag-newfoundland-and-labrador","37":"tag-northwest-territories","38":"tag-nova-scotia","39":"tag-nunavut","40":"tag-ontario","41":"tag-pei","42":"tag-photos","43":"tag-political-news","44":"tag-political-opinion","45":"tag-politics","46":"tag-politics-news","47":"tag-quebec","48":"tag-sports-news","49":"tag-technology","50":"tag-toronto","51":"tag-travel","52":"tag-trudeau","53":"tag-us-news","54":"tag-world-news","55":"tag-yukon"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/41775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=41775"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/41775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/41776"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=41775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=41775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=41775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}