{"id":51703,"date":"2026-05-19T19:01:16","date_gmt":"2026-05-19T19:01:16","guid":{"rendered":"https:\/\/www.europesays.com\/canada\/51703\/"},"modified":"2026-05-19T19:01:16","modified_gmt":"2026-05-19T19:01:16","slug":"dove-mencare-debuts-major-hair-care-transformation-and-exclusive-toronto-barbershop-pop-up","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/canada\/51703\/","title":{"rendered":"Dove Men+Care Debuts Major Hair Care Transformation and Exclusive Toronto Barbershop Pop-Up"},"content":{"rendered":"

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Toronto, Ontario–(Newsfile Corp. – May 19, 2026) – Dove Men+Care is redefining modern men’s grooming this weekend with the launch of the Dove Men+Care Barbershop, an exclusive two-day pop-up experience marking the brand’s major hair care transformation in Canada. Taking over Toronto’s celebrated Throne Barbershop on May 23-24, the activation invites men to experience the brand’s latest innovation firsthand: a new lineup of 2-in-1 shampoos and conditioners engineered with breakthrough PROTEIN POWER technology.<\/p>\n

Located in the heart of downtown Toronto, the Dove Men+Care Barbershop transforms premium grooming into an immersive brand experience. Guests will receive a 45 minute appointment featuring elevated services-including professional shampoo and conditioning treatments with the new formulas, precision tapers, beard line-ups, and signature hot towel rituals-all delivered by Throne Barbershop’s expert team. Each service brings to life the brand’s core belief: that strength is built on intentional care.<\/p>\n

Elevated Performance Through Care<\/p>\n

The Dove Men+Care Barbershop marks the official Canadian transformation of the brand’s high-performance hair care collection, now powered by advanced PROTEIN POWER technology. Designed to address men’s top hair needs, the new formulas work at a hair cellular level to repair and reinforce hair from the inside out.<\/p>\n

PROTEIN POWER technology combines citric strength builders to reconnect broken protein bonds deep within the hair fiber, while the Protective Protein Shield helps defend against daily damage. The result: visibly stronger, healthier hair built on a foundation of consistent, science-backed care.<\/p>\n

“True strength is rooted in care – the care we extend to others and the rituals we commit to for ourselves,” says Maureen Kitheka, Head of Marketing for Dove Men+Care Hair. “The Dove Men+Care Barbershop brings that philosophy to life by merging cutting-edge hair science with the elevated grooming experience men deserve. By partnering with Throne Barbershop and showcasing our new PROTEIN POWER technology in action, we’re proving that high-performance care and everyday confidence go hand in hand”.<\/p>\n

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Dove Men+ Care<\/p>\n

To view an enhanced version of this graphic, please visit:
https:\/\/images.newsfilecorp.com\/files\/12408\/297797_2cbf7bb064ae1a31_001full.jpg<\/a><\/p>\n

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To view an enhanced version of this graphic, please visit:
https:\/\/images.newsfilecorp.com\/files\/12408\/297797_2cbf7bb064ae1a31_002full.jpg<\/a><\/p>\n

Event Details<\/p>\n

What: Dove Men+Care BarbershopWhen: Saturday, May 23 from 10am to 8pm & Sunday, May 24 from 11pm to 6pm. Where: Throne Barbershop – 612 Richmond St West, Toronto, ON M5V 2B7<\/p>\n

Appointments are limited due to the exclusive nature of the experience. Pre-booking is strongly encouraged, visit\u00a0https:\/\/www.eventbrite.com\/e\/dove-mencare-the-barbershop-pop-up-experience-tickets-1989029608101?aff=oddtdtcreator<\/a><\/p>\n

About Dove Men+Care<\/p>\n

Dove Men+Care is the first range of products from Dove developed specially for men. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, anti-perspirant\/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores. For more information, visit www.dove.ca<\/a>.<\/p>\n

About LANGTON PR Inc.<\/p>\n

Based in Toronto, LANGTON PR Inc. is a premier communications agency specializing in the beauty, lifestyle, and wellness sectors. With over 30 years of industry expertise, the agency is committed to a “human-first” leadership philosophy, championing authentic storytelling, personal mentorship, and meaningful community connection. LANGTON PR partners with world-class brands to deliver strategic public relations advocacy, consumer-focused activations, and high-impact media experiences that foster long-term brand loyalty. For more information, visit www.langtonpr.com<\/a>.<\/p>\n

\"Corporate<\/p>\n

To view the source version of this press release, please visit https:\/\/www.newsfilecorp.com\/release\/297797<\/a><\/p>\n

\"info\"\/ <\/p>\n

Source: Dove Men+ Care<\/a><\/p>\n


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