{"id":56488,"date":"2026-05-22T18:19:20","date_gmt":"2026-05-22T18:19:20","guid":{"rendered":"https:\/\/www.europesays.com\/canada\/56488\/"},"modified":"2026-05-22T18:19:20","modified_gmt":"2026-05-22T18:19:20","slug":"cant-wait-to-visit-the-new-branch-fans-roast-torontos-new-rbc-amphitheatre-branding","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/canada\/56488\/","title":{"rendered":"&#8216;Can\u2019t wait to visit the new branch,&#8217; Fans roast Toronto\u2019s new RBC Amphitheatre branding"},"content":{"rendered":"<p>What to know<\/p>\n<p>Toronto\u2019s iconic RBC Amphitheatre officially opened on May 21 with Imagine Dragons headlining the venue\u2019s first night and the final stop of their Loom World Tour.<\/p>\n<p>The newly rebranded venue replaced its popular thunderbolt artist sign with an RBC-branded amplifier display and added blue-and-yellow arches for new photo opportunities.<\/p>\n<p>Fans across Reddit and TikTok criticized the heavy corporate branding, with many calling the new signage excessive and mourning the loss of the venue\u2019s classic aesthetic.<\/p>\n<p>Despite backlash, the Ontario government plans to further renovate the amphitheatre with winterized seating and expanded capacity by 2030, with the venue expected to close in fall 2026 for two years of construction.<\/p>\n<p>The classic Budweiser Stage has now transformed into the RBC Amphitheatre, with its opening night headlining Imagine Dragons on May 21. Although, the new branding isn\u2019t sitting well with concertgoers.<\/p>\n<p>The night was one of many celebrations, with it not only being the first day of the RBC Amphitheatre, but also the last day of the Imagine Dragons Loom World Tour.<\/p>\n<p>The venue\u2019s new features had switched out iconic aspects, such as a classic and photo-friendly thunderbolt sign displaying the artist\u2019s name, instead opting for a smaller, RBC branded amplifier, showing the artist\u2019s name in a similar fashion on the top of the speaker.<\/p>\n<p lang=\"en\" dir=\"ltr\">The new RBC Amphitheatre is a big part of our plan to rebuild Ontario Place into a world-class, year-round destination.<\/p>\n<p>With more space for concert-goers, including 9,000 winterized seats, the upgraded venue will draw millions of visitors to Ontario Place every year.\u2026<\/p>\n<p>\u2014 Doug Ford (@fordnation) <a href=\"https:\/\/twitter.com\/fordnation\/status\/2057475362913681748?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">May 21, 2026<\/a><\/p>\n<p>It also had new installed blue and yellow arches for more photo opportunities.<\/p>\n<p>Additionally, the concert venue will further transform over the years, with a plan by the Ontario government to \u201cwinterize\u201d the location\u2019s 9,000 seats and make it accessible year-round.<\/p>\n<p>The premier\u2019s plan will have renovations completed by 2030.<\/p>\n<p>Reaction to the new RBC Amphitheatre signage<\/p>\n<p>The new changes didn\u2019t come lightly to long-time attendees of the previous Budweiser Stage.<\/p>\n<p>Greater Toronto residents shared their thoughts online about the changes, with the majority of reactions leaning negative toward the new signage.<\/p>\n<p>\u201cOh wow I\u2019m so glad the focal point is the RBC logo and not the band name!\u201d one Reddit user wrote sarcastically. \u201cLet me go move all my banking to RBC due to this amazing ad!\u201d<\/p>\n<p>\u201cCan\u2019t wait to visit the new branch!\u201d another carried on with the sarcasm.<\/p>\n<p lang=\"en\" dir=\"ltr\">like not only was the old one just iconic but it also didn\u2019t have a giant logo in the middle<\/p>\n<p>\u2014 erika (@hereincolour) <a href=\"https:\/\/twitter.com\/hereincolour\/status\/2057620660810051595?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">May 22, 2026<\/a><\/p>\n<p>Many fans who went to the show shared their disdain of the excessive branding.<\/p>\n<p>\u201cWow f*ck that sh*t,\u201d one Reddit user said. \u201cSo much for those classic photo-ops I guess\u2026\u201d<\/p>\n<p>Another agreed, addressing the Canadian bank directly.\u00a0<\/p>\n<p>\u201cDear RBC, that is pathetic. Signed, a non-customer that this will definitely not win over,\u201d the Reddit user said.<\/p>\n<p>Some fans tried to give RBC grace, saying the previous sign wasn\u2019t innocent of any branding.<\/p>\n<p>\u201cI don\u2019t like it either, but to be fair the old sign was in the shape of a giant Budweiser logo,\u201d one Reddit user wrote.<\/p>\n<p>\u201cOn a positive [note], your group can line up in front of this one, and the band name will be above the group \u2013 and you\u2019ll block the RBC logo,\u201d another Redditor agreed.<\/p>\n<p>Still, most fans were unimpressed.<\/p>\n<p>\u201cI miss when stadiums were given their own names and not just named after their biggest investors,\u201d one TikTok user wrote.<\/p>\n<p>The RBC Amphitheatre is projected to close in fall 2026, where construction towards winter enclosures and capacity expansions will take place over two-years.<\/p>\n<p>                <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"What to know Toronto\u2019s iconic RBC Amphitheatre officially opened on May 21 with Imagine Dragons headlining the venue\u2019s&hellip;\n","protected":false},"author":2,"featured_media":56489,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[24788,3099,3098,24789,48],"class_list":["post-56488","post","type-post","status-publish","format-standard","has-post-thumbnail","category-toronto","tag-budweiser-stage","tag-imagine-dragons","tag-rbc-amphitheatre","tag-react","tag-toronto"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/56488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=56488"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/56488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/56489"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=56488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=56488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=56488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}