{"id":58539,"date":"2026-05-24T10:00:08","date_gmt":"2026-05-24T10:00:08","guid":{"rendered":"https:\/\/www.europesays.com\/canada\/58539\/"},"modified":"2026-05-24T10:00:08","modified_gmt":"2026-05-24T10:00:08","slug":"do-u-s-automakers-have-a-future-in-canada","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/canada\/58539\/","title":{"rendered":"Do U.S. Automakers Have a Future in Canada?"},"content":{"rendered":"<p class=\"css-ac37hb evys1bk0\">When General Motors of Canada underwent a model changeover in 1999 at its sprawling factory complex in Oshawa, Ontario, the last Chevrolet Lumina to come off the line went on a monthlong farewell tour. It was wheeled around the factory, and employees signed their names in permanent marker on its white paint.<\/p>\n<p class=\"css-ac37hb evys1bk0\">No one at the <a class=\"css-yywogo\" href=\"https:\/\/www.canadianautomotivemuseum.com\/the-canadian-automobile-era\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Canadian Automotive Museum<\/a> in Oshawa, where the Lumina is now displayed, has counted the signatures. But in 1999, roughly 22,000 unionized G.M. employees could have taken a pen to the car.<\/p>\n<p class=\"css-ac37hb evys1bk0\">G.M.\u2019s dominance of Oshawa, east of Toronto, for nearly a century was part of the giant footprint U.S. automakers long enjoyed in Canada \u2014 a presence that has gone into a steep, accelerating retreat as President Trump wages economic war against Canada.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Across the river from Detroit, Chrysler, now part of Stellantis, once economically ruled the city of Windsor, Ontario, from its assembly plant. And Oakville, Ontario, part of the Toronto metro area, was practically a Ford company town, with two giant plants and corporate offices.<\/p>\n<p class=\"css-ac37hb evys1bk0\">At the industry\u2019s peak around the turn of the last century, cars and trucks, most made by U.S. manufacturers, accounted for nearly 40 percent of all exports from Ontario, Canada\u2019s industrial center and most populous province.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The massive factories and the hundreds of thousands of workers they employed underscored the tight bonds between the United States and Canada.<\/p>\n<p class=\"css-ac37hb evys1bk0\">For over 60 years, Canada\u2019s auto industry had thrived from free trade agreements that sent much of its production to the United States. By ending tariffs, those agreements also made cars built in American factories affordable for Canadians, a boon to U.S. industry.<\/p>\n<p class=\"css-ac37hb evys1bk0\">But Mr. Trump\u2019s tariff campaign is shattering that dynamic, hollowing out the once-mighty Detroit-based carmakers in Canada. The future of a free-trade agreement that has knit together Canada, the United States and Mexico is also up in the air.<\/p>\n<p>\u2018Writing is on the wall\u2019<\/p>\n<p class=\"css-ac37hb evys1bk0\">G.M.\u2019s plant in Oshawa has shrunk to 2,100 union employees, about 10 percent the size of the work force nearly three decades ago.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The Detroit Three, once the only carmakers in Canada, last year produced just 23 percent of the 1.2 million cars and trucks that came out of Canadian factories, largely supplanted by Asian automakers.<\/p>\n<p class=\"css-ac37hb evys1bk0\">A decade ago, American companies accounted for 60 percent of auto assembly jobs in Canada, but by 2024 that figure had fallen to 38 percent, according to a study by the Trillium Network, a manufacturing analysis group at Western University in London, Ontario. That percentage is likely to fall further after a recent series of plant closings and layoffs.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The fundamental question is now: Do U.S. auto companies have any future in Canada?<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cWe know that the writing is on the wall in terms of the decline,\u201d said Dimitry Anastakis, an economic historian at the University of Toronto. \u201cWhether that means complete demise is a different kettle of fish.\u2019\u2019<\/p>\n<p class=\"css-ac37hb evys1bk0\">Mr. Trump\u2019s blow to automakers in Canada is not just from tariffs. His <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/08\/03\/business\/trump-electric-vehicles.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">turn from electric vehicles<\/a> has also unraveled incentive deals, worth billions of dollars, that Canada gave carmakers to shift away from internal combustion engines.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Since Mr. Trump took office last year, Stellantis abandoned plans to make a gas and electric Jeep in Brampton, Ontario, moving production to Illinois, and sold its interest in an electric vehicle battery factory in Windsor.<\/p>\n<p class=\"css-ac37hb evys1bk0\">G.M. stopped building electric vans, emptying a factory in Ingersoll, Ontario, and also cut jobs and production at a plant in Oshawa.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Ford abandoned plans to make electric vehicles in Oakville and is refitting that factory to make large pickups.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The survival of what remains of the Detroit-based industry, according to people in the industry, politicians and economists, rests largely on the fate of the U.S.-Canada-Mexico trade pact now under review.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Making investment decisions is challenging \u201cbecause there is no certainty around the rules of the game,\u201d said Brian Kingston, president of the <a class=\"css-yywogo\" href=\"https:\/\/www.cvma.ca\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Canadian Vehicle Manufacturers\u2019 Association<\/a>, the Detroit-based companies\u2019 trade group.<\/p>\n<p class=\"css-ac37hb evys1bk0\">A return to a tariff-free system should be an essential goal in negotiating any new agreement, he added.<\/p>\n<p class=\"css-ac37hb evys1bk0\">But Mr. Trump has shown no inclination to reduce or eliminate a 25 percent tariff he imposed last year on Canada\u2019s auto industry, and has said he wants manufacturing returned to the United States. \u201cWe don\u2019t need their Cars,\u201d he <a class=\"css-yywogo\" href=\"https:\/\/trumpstruth.org\/statuses\/30944\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">wrote<\/a> on social media last year.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Prime Minister Mark Carney\u2019s government, which did not respond to requests for comment, has been angered by some U.S. automakers\u2019 moves away from Canada. The government is demanding that Stellantis abide by commitments it made to retool its Brampton plant in exchange for receiving government money.<\/p>\n<p class=\"css-ac37hb evys1bk0\">But Mr. Carney, as part of his quest to minimize Canada\u2019s economic reliance on the United States, is also looking elsewhere for help.<\/p>\n<p class=\"css-ac37hb evys1bk0\">He has cracked opened the door of the Canadian market to Chinese electric carmakers, which have been effectively shut out of Canada and the United States by 100 percent levies, allowing a small number of cars into Canada at a relatively low tariff rate. <\/p>\n<p class=\"css-ac37hb evys1bk0\">Mr. Carney also made an agreement with South Korea to explore bringing that country\u2019s industry to Canada.<\/p>\n<p class=\"css-ac37hb evys1bk0\">U.S. automakers in Canada had been hurting well before Mr. Trump\u2019s tariff volley. Japanese cars eclipsed American-made cars in popularity as Honda and Toyota rose to prominence in the 1980s.<\/p>\n<p class=\"css-ac37hb evys1bk0\">And NAFTA, the North American free-trade agreement that preceded the current pact, made it harder for Canada to compete because labor costs were significantly lower in Mexico.<\/p>\n<p>Cross-border carmakers<\/p>\n<p class=\"css-ac37hb evys1bk0\">While existing U.S. tariffs threaten the viability of Detroit-based carmakers in Canada, more than 120 years ago levies, along with geography, gave birth to the Canadian car industry.<\/p>\n<p class=\"css-ac37hb evys1bk0\">At the start of the 20th century, <a class=\"css-yywogo\" href=\"https:\/\/www.biographi.ca\/en\/bio\/mcgregor_gordon_morton_15E.html\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Gordon McGregor<\/a> was running a failing horse-drawn wagon works in what is now Windsor. His plan was to move into Canada\u2019s nascent auto industry.<\/p>\n<p class=\"css-ac37hb evys1bk0\">At the time, Canada imposed high tariffs on U.S. goods, seeking to prevent its industries from being overwhelmed. McGregor, as a former duty collector, knew levies on auto parts were significantly lower than for finished vehicles.<\/p>\n<p class=\"css-ac37hb evys1bk0\">He saw an opportunity.<\/p>\n<p class=\"css-ac37hb evys1bk0\">McGregor crossed the river to Detroit and cut a deal with Henry Ford.<\/p>\n<p class=\"css-ac37hb evys1bk0\">In 1904, just a year after Ford had opened his company in Detroit, Ford parts were being turned into Model C cars at the new Ford Motor Company of Canada.<\/p>\n<p class=\"css-ac37hb evys1bk0\">McGregor was in the car business. And Ford had not just found a way into Canada, but could also use the Canadian plant to export cars to all of Britain\u2019s former and current colonies at low tariff rates.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Another Canadian family with a carriage works in Oshawa made a similar arrangement in 1907, with the Detroit-based Buick, to import American-made parts and produce vehicles in Canada.<\/p>\n<p class=\"css-ac37hb evys1bk0\">While Canadian carmakers, unable to compete with Ford\u2019s Model T, came and went, American companies flourished. By the 1920s they dominated Canada\u2019s auto industry.<\/p>\n<p class=\"css-ac37hb evys1bk0\">But it was not ideal.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The Canadian market was relatively small and meant factories operated at inefficient production levels.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Limited technology forced plants to effectively build a single model, which transformed into several ostensibly different models with minor cosmetic changes. Canadian shoppers ended up with fewer choices and higher prices than U.S. buyers.<\/p>\n<p class=\"css-ac37hb evys1bk0\">By the late 1950s, the low tariffs with Britain had also become a problem as it began exporting many cars to Canada to build up its vehicle industry after World War II and pay off war debts to Canada.<\/p>\n<p class=\"css-ac37hb evys1bk0\">In response, Canada placed new tariffs on British cars. Then it took a much more consequential step. In 1965 it entered a landmark trade agreement with the United States known as the Auto Pact.<\/p>\n<p class=\"css-ac37hb evys1bk0\">It was not pure free trade. Instead, American-owned manufacturers were basically allowed to import one vehicle duty free from the United States for every vehicle they made in Canada.<\/p>\n<p class=\"css-ac37hb evys1bk0\">But the result was explosive. Focusing on producing models for both Canada and the vast United States market, G.M. was soon building 500,000 cars a years in Oshawa, about 110,000 more vehicles than all carmakers in Canada combined had churned out in 1960. Canadian production peaked at 3.1 million vehicles in 1999.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Those glory days are over.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Last year, 1.2 million vehicles came out of Canadian plants, about three-quarters from Toyota and Honda.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The collapse of U.S. automakers in Canada has cost thousands of jobs in recent years. \u201cWe\u2019ve lost more jobs in Canada in the auto sector over many decades than the U.S. has lost in on a proportional basis,\u201d said Lana Payne, the president of Unifor, the union that represents workers at the Detroit automaker factories in Canada.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cCanada is a very small player in a very big game,\u2019\u2019 Professor Anastakis, the economic historian, said, \u201cso you could say it\u2019s amazing we\u2019ve maintained as much as we\u2019ve had for all these years.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cBut if you can\u2019t make money,\u201d he added, \u201cit doesn\u2019t matter. These are not charitable operations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"When General Motors of Canada underwent a model changeover in 1999 at its sprawling factory complex in Oshawa,&hellip;\n","protected":false},"author":2,"featured_media":58540,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[25461,17,735,8854,6796,25462,20716,10924,6780,6783,6797,25463,28,30],"class_list":["post-58539","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-automobiles","tag-canada","tag-carney","tag-customs-tariff","tag-donald-j","tag-factories-and-manufacturing","tag-ford-motor-co","tag-general-motors","tag-international-trade-and-world-market","tag-mark-j","tag-ontario-canada","tag-stellantis-nv","tag-trump","tag-united-states"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/58539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=58539"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/58539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/58540"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=58539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=58539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=58539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}