{"id":59487,"date":"2026-05-25T08:09:46","date_gmt":"2026-05-25T08:09:46","guid":{"rendered":"https:\/\/www.europesays.com\/canada\/59487\/"},"modified":"2026-05-25T08:09:46","modified_gmt":"2026-05-25T08:09:46","slug":"bumble-bets-on-ai-to-find-love-but-toronto-daters-arent-convinced","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/canada\/59487\/","title":{"rendered":"Bumble bets on AI to find love, but Toronto daters aren\u2019t convinced"},"content":{"rendered":"<p>What to know<\/p>\n<p>Bumble is rolling out an AI-powered matchmaking tool called \u201cBee\u201d that will select matches for users, aiming to make the dating process more effortless.<\/p>\n<p>Many Toronto daters are skeptical, expressing concerns about losing the fun of swiping, and whether AI can truly predict attraction or compatibility.<\/p>\n<p>A dating expert warns that AI could create overly polished profiles, diminish women\u2019s control on the platform, and fail to spot red flags.<\/p>\n<p>Can AI find the love of your life? Bumble\u2019s putting it to the test.<\/p>\n<p>The well-known relationship app <a href=\"https:\/\/bumble.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Bumble<\/a> is introducing Artificial Intelligence (AI) to help users find love in late 2026.<\/p>\n<p>How will it work?<\/p>\n<p>A Bumble spokesperson told Now Toronto that members can start with a private conversation with \u201cBee\u201d to discuss their values and relationship goals. From there, the matchmaking begins.<\/p>\n<p>But the Bee will also help suggest dates and move away from swiping on the app, making it more \u201ceffortless.\u201d<\/p>\n<p>Bumble Founder and CEO Whitney Wolfe Herd explained that Bumble\u2019s been about empowering people, especially women, to make meaningful connections on their own terms.<\/p>\n<p>Through Dates, powered by Bee, the app is rethinking why people connect.<\/p>\n<p>\u201cThis is about using AI thoughtfully to help people be clearer about what they want and move confidently toward meeting in real life. Bee represents our belief that the best technology helps people connect offline and that\u2019s the kind of innovation we are focused on,\u201d she wrote in a statement.<\/p>\n<p>Now Toronto asked Torontonians about their thoughts on using AI to find their next match.<\/p>\n<p class=\"nt-read-more__title no-margin-top\">Read More<\/p>\n<p>Many Torontonians don\u2019t like the change<\/p>\n<p>Toronto resident, Tenzin S., feels that AI will excessively narrow the dating pool.<\/p>\n<p>\u201cI don\u2019t think, like, in the long run, it\u2019s gonna be very beneficial because just because you are looking for specific traits, it doesn\u2019t mean you could learn to love somebody even if they don\u2019t have those specific traits,\u201d she told Now Toronto.<\/p>\n<p>She says she would also miss the excitement of swiping on the apps.<\/p>\n<p>\u201cSwiping is the fun part. You just kind of take them at face value,\u201d Tenzin said.<\/p>\n<p>She also doesn\u2019t believe AI can accurately predict who she finds attractive.<\/p>\n<p>Toronto resident Danny G. agrees.<\/p>\n<p>\u201cI think it\u2019s a mistake. I think you know reliability is kind of iffy with AI,\u201d he told Now Toronto.<\/p>\n<p>He thinks that removing swiping will make it less fun, too.<\/p>\n<p>\u201cI enjoyed it, you know. Sometimes you can be a bit dispassionate about it, and sort of swipe, swipe, swipe, but it was part of the experience I found,\u201d Danny said.<\/p>\n<p>\u201cIt seems like Bumble lost its identity with this,\u201d he added.<\/p>\n<p>But Omar A. wasn\u2019t fond of the idea in the first place.<\/p>\n<p>\u201cIt dehumanizes people. Like, when you meet somebody in the street, you say hi. You can\u2019t exit a conversation by just swiping on somebody, right? So you got to be, you know, like humane to each other,\u201d he told Now Toronto.<\/p>\n<p>Despite his dislike for swiping, he still disagrees with the idea.<\/p>\n<p>\u201cIt\u2019s weird, no, like AI taking over too,\u201d Omar said.<\/p>\n<p class=\"nt-read-more__title no-margin-top\">Read More<\/p>\n<p>What does a dating expert have to say?<\/p>\n<p>Founder of matchmaking company <a href=\"https:\/\/singleinthecity.ca\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Single in the City<\/a>, Laura Bilotta, believes that this update could present another user\u2019s profile through rose-coloured glasses and replace personal judgment.<\/p>\n<p>\u201cAI could help people present more of a polished version of themselves that\u2019s not really real\u2026 I think that it could also help people who are emotionally unhealthy appear more emotionally intelligent or compatible with someone, although it\u2019s not the real person. It\u2019s like an AI avatar doing the work for them,\u201d she told Now Toronto.<\/p>\n<p>With this faulty, trustworthy profile, AI wouldn\u2019t have the same ability to spot red flags that users would otherwise want to know about.<\/p>\n<p>Another negative surrounds Bumble\u2019s previous women-first opening messages, now being removed.<\/p>\n<p>\u201cThe brand was around female empowerment, where women have control in dating, and I think that AI would replace personal judgment,\u201d Bilotta said. \u201cI think women would feel uncomfortable with technology making decisions for them about who they should or shouldn\u2019t connect with.\u201d<\/p>\n<p>Playing the devil\u2019s advocate, Bilotta agrees with Bumble\u2019s online thoughts that AI-powered matchmaking will help prevent dating app burnout.<\/p>\n<p>\u201cI think that a lot of people are emotionally exhausted from being ghosted: connecting with someone, not having it not go anywhere, having bad conversations, wasting time on people that were never really compatible, so if AI can help filter out like obvious mismatches earlier, it could save people a lot of time, and then that emotional energy,\u201d she told Now Toronto.<\/p>\n<p>For this update to work, she recommends that Bumble\u2019s AI \u201cBee\u201d takes into account basic compatibility signals, such as lifestyle differences. For example, is someone spontaneous or sticks to a schedule? Or, is the potential partner right-leaning when you\u2019re left? These are important factors to consider, Bilotta mentioned.<\/p>\n<p>Relationship goals, distance and effort into completing the profile should also be taken into account.<\/p>\n<p>\u201cThen, this is going to help reduce the end-of-scrolling problem, right, that people have, because a lot of times you\u2019re wasting time scrolling, scrolling, scrolling, and you\u2019re looking back to take a match with you, and then that might prove match quality,\u201d Bilotta said.<\/p>\n<p>Overall, Bilotta doesn\u2019t believe this should replace human choice in matters of attraction. \u201cIt should clean up the dating environment so people can make better choices for themselves.<\/p>\n<p>\u200bGot a dating story for us? We want to hear it! Send your experiences to news@nowtoronto.com for a chance to be featured in a future edition of This Is Dating Now.<\/p>\n","protected":false},"excerpt":{"rendered":"What to know Bumble is rolling out an AI-powered matchmaking tool called \u201cBee\u201d that will select matches for&hellip;\n","protected":false},"author":2,"featured_media":59488,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1660,25818,12568,17115,48,25819],"class_list":["post-59487","post","type-post","status-publish","format-standard","has-post-thumbnail","category-toronto","tag-ai","tag-bumble","tag-love","tag-this-is-dating-now","tag-toronto","tag-toronto-dating"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/59487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=59487"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/59487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/59488"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=59487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=59487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=59487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}