TORONTO,\u00a0June 1, 2026\u00a0\/CNW\/ \u2013 Today, Sephora Canada officially reveals \u201cPretty Badass\u201d\u00a0a new partnership\u00a0platform that marks an exciting chapter as\u00a0a proud\u00a0Founding and Official Beauty Partner of the Toronto Tempo. The platform is a celebration of a more expansive vision of beauty and belonging, built on the belief that women cannot be defined by a single label, trait, or expectation.<\/p>\n
Featuring a powerhouse roster of newly minted Tempo players Marina Mabrey, Kiki Rice, Nyara Sabally, Isabelle Harrison, Temi F\u00e1gb\u00e9nl\u00e9, Head Coach Sandy Brondello, as well as athletes in the Canadian community, the high-energy platform pushes the beauty and sports conversation forward by turning the word \u201cpretty\u201d on its head and rejecting\u00a0the misconception that women must be put into boxes \u2013 feminine or athletic; beautiful or brainy; pretty or badass \u2013 and instead celebrates their limitless individuality and power.<\/p>\n
\u201cWith the WNBA now in Canada and the Toronto Tempo season tipping off, we want to fuel this defining cultural moment across Canada,\u201d says Allison Litzinger, SVP of Marketing at Sephora Canada. \u201cOur platform is rooted in celebrating these elite athletes for both their unstoppable talent on the court and their fierce individuality, expanding how the world sees beauty and showing that how they express themselves is exactly what makes them Pretty Badass.\u201d<\/p>\n
\u201cAs someone who works with these athletes every single day, I see firsthand their dedication, their drive, and their authenticity\u201d says Sandy Brondello, Head Coach of the Tempo. \u201cSephora Canada\u2019s partnership is a gamechanger because it helps us celebrate these players for every part of who they are, reinforcing that they don\u2019t have to leave any piece of themselves behind.\u201d<\/p>\n
\u201cBeing part of this moment goes beyond basketball. It\u2019s about how we show up as ourselves and what that represents for the next generation. When Canadians see us on and off the court, they should see possibility, individuality, and a new way of thinking about beauty. That\u2019s what makes this so powerful. It\u2019s about being unapologetically who we are\u201d, says Tempo\u2019s Isabelle Harrison.<\/p>\n
In tandem with the platform launch, Sephora Canada is opening a national social media call for submissions to uncover inspiring stories of women who embody the\u00a0Pretty Badass\u00a0spirit.\u00a0\u00a0<\/p>\n
From June 4\u201311, Canadians can visit @sephoracanada on Instagram to nominate a Pretty Badass woman in their life. Winners will have their stories\u00a0showcased\u00a0in a national social media campaign and experience the energy of the Tempo firsthand with some pretty badass courtside Tempo tickets.<\/p>\n
Featured Toronto Tempo Roster:\u00a0<\/p>\n
Marina Mabrey\u00a0<\/p>\n
Kiki Rice\u00a0<\/p>\n
Nyara Sabally\u00a0<\/p>\n
Isabelle Harrison\u00a0<\/p>\n
Temi\u00a0F\u00e1gb\u00e9nl\u00e9\u00a0<\/p>\n
Head Coach Sandy Brondello<\/p>\n
The campaign will roll out nationally on TV, CTV, Online, in arena and out of home in markets where Tempo will play, alongside the social content series spotlighting nominated Pretty Badass women in the Canadian community and product integration.<\/p>\n","protected":false},"excerpt":{"rendered":"TORONTO,\u00a0June 1, 2026\u00a0\/CNW\/ \u2013 Today, Sephora Canada officially reveals \u201cPretty Badass\u201d\u00a0a new partnership\u00a0platform that marks an exciting chapter…\n","protected":false},"author":2,"featured_media":70388,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[6626,6628,6629,17,29123,29124,29122,29125,2318],"class_list":["post-70387","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-agency","tag-brands","tag-campaign","tag-canada","tag-official-beauty-partner","tag-partnership-platform","tag-pretty-badass","tag-sephora-canada","tag-toronto-tempo"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/70387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=70387"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/70387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/70388"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=70387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=70387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=70387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}