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<\/p>\nTORONTO \u2014 Peru is making a strong play for the Canadian travel market, highlighting the country\u2019s growing luxury tourism offerings, cultural heritage and nature-based experiences during the Peru Roadshow 2026 presented by PROMPER\u00da.<\/p>\n
The multi-city roadshow, which stopped at Toronto\u2019s W Hotel last night before heading to Montreal today and Vancouver tomorrow, brought together more than a dozen Peruvian tourism suppliers and industry partners, including airlines Air Canada, Air Transat and Copa Airlines.<\/p>\n
The roadshow comes as Peru seeks to build on growing Canadian visitation and strengthen its position in a market that tourism officials see as having significant untapped potential.<\/p>\n
<\/p>\n
Laura Albrow, Air Transat; Brian Tan, TripToGo; Laura Marin, Copa Airlines<\/p>\n
\u201cWe\u2019re in an ecosystem today that is quite unfavourable to tourism, with the war and everything going on,\u201d said Jaime Cardenas, Senior Trade Commissioner for PROMPER\u00da Canada. \u201cBut I believe things will improve, if not this year then next year. We have to keep the fire going.\u201d<\/p>\n
Peru welcomed more than 3.4 million international visitors last year, with Canada ranking as the country\u2019s 12th-largest source market. According to Cardenas, approximately 30,000 Canadians visited Peru during the first quarter of 2025, representing a 2.8% increase year over year.<\/p>\n
\u201cCanada is Peru\u2019s number 12 source market globally. We have to work on that, because last year we reached 11th place,\u201d he said.<\/p>\n
Canadian arrivals reached 78,000 visitors in 2025, underscoring the importance of the market as Peru continues to diversify its international visitor base.<\/p>\n
Cardenas believes shifting travel patterns may create new opportunities for destinations such as Peru.<\/p>\n
\u201cCanadians are reluctant to go to the U.S. And some parts of Europe too. So what is left? That puts Peru in a good position,\u201d he said. \u201cIt is difficult to compare the experience you get in other places with the experience you get in Peru. We\u2019ve been blessed by nature. And we have all this heritage, history and culture.\u201d<\/p>\n
A key theme of this year\u2019s roadshow was Peru\u2019s growing appeal to affluent travellers seeking authentic and transformative experiences rather than traditional luxury.<\/p>\n
\u201cThe definition of luxury has fundamentally changed,\u201d said Cardenas. \u201cTrue luxury is no longer about excess or extravagance. It is about authenticity. It is about privileged access, and above all, it is about meaningful, transformative experiences.<\/p>\n
\u201cThat is precisely where Peru distinguishes itself. Peru is not merely a destination on a map, it is a country where culture, nature and sophistication converge in a manner that very few places in the world can genuinely offer. It delivers not just travel but perspective, not simply comfort but connection.\u201d<\/p>\n
The country has been investing in its high-end tourism infrastructure, with a growing collection of luxury hotels, boutique properties and immersive experiences designed to meet rising demand from discerning travellers.<\/p>\n
According to Cardenas, Peru\u2019s strength lies in the combination of experiences available within a single destination.<\/p>\n
\u201cWhat makes Peru so compelling for high-value travellers? It is not one single icon or attraction, it is a remarkable combination visitors can encounter: ancient civilizations, extraordinary biodiversity, globally celebrated gastronomy and refined hospitality,\u201d he said.<\/p>\n
Peru\u2019s cultural assets remain among its strongest tourism draws. Beyond its famous archaeological sites, tourism officials are increasingly promoting immersive experiences that connect visitors with local communities and traditions.<\/p>\n","protected":false},"excerpt":{"rendered":"TORONTO \u2014 Peru is making a strong play for the Canadian travel market, highlighting the country\u2019s growing luxury…\n","protected":false},"author":2,"featured_media":71528,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[17,3039,391,29362],"class_list":["post-71527","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-canada","tag-lead-story","tag-peru","tag-promperu"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/71527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=71527"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/71527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/71528"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=71527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=71527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=71527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}