{"id":87933,"date":"2026-06-14T14:14:10","date_gmt":"2026-06-14T14:14:10","guid":{"rendered":"https:\/\/www.europesays.com\/canada\/87933\/"},"modified":"2026-06-14T14:14:10","modified_gmt":"2026-06-14T14:14:10","slug":"newsmakers-mcdonalds-veteran-jeff-kroll-joins-rdar-board","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/canada\/87933\/","title":{"rendered":"Newsmakers: McDonald\u2019s veteran Jeff Kroll joins RDAR board"},"content":{"rendered":"<p>RDAR (Results Driven Agriculture Research) has announced the appointment of Jeff Kroll, a food-industry leader and former senior vice-president and chief of staff at McDonald\u2019s Canada, to its board of directors as a special appointee for a one-year term.<\/p>\n<p>Kroll\u2019s 40-year-plus career at McDonald\u2019s Canada includes leadership of the company\u2019s multi-billion-dollar supply chain, oversight of relationships with Canadian processors and ingredient suppliers and working in food safety, distribution, risk management and sustainability. Kroll\u2019s work has also focused on traceability and consumer trust, collaborating with ranchers and processors to strengthen the integrity of the \u201cfarm-to-burger\u201d supply chain. While at McDonald\u2019s Canada, the company trialled Canada\u2019s verified sustainable beef pilot \u2014 facilitating third-party assessments and driving progress toward national standards. McDonald\u2019s became one of the first in the country to serve CRSB-certified sustainable Canadian beef, and now sources at least 30 per cent of the beef for its quarter pounder from CRSB-certified producers.<\/p>\n<p>Canadian Cattle Young Leaders<\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/canada\/wp-content\/uploads\/2026\/06\/309072_web1_Cache_Schiller.jpg\" class=\"tw:m-0! lazyload\" alt=\"Cache Schiller. Photo: Supplied\"\/><\/p>\n<p>                            Cache Schiller.<br \/>\n                                        Photo:<br \/>\n                                            Supplied<\/p>\n<p>Cache Schiller grew up on his family\u2019s mixed commercial cattle operation in Flatbush, Alta. Being heavily involved in agriculture and cattle throughout his life led him to pursue his education at the University of Saskatchewan, graduating with a bachelor of science in animal bioscience in 2025. He also completed training in bovine embryo transplant at the International Embryo Technology School, which shows his passion for developing quality cattle through his focus on genetic selection and reproductive technologies. He continues to be involved in the family farm and has recently added a purebred Simmental division. Schiller\u2019s mentors are Lance and Shari Leachman, who reside at Big Gully Farm just north of Maidstone, Sask., where they focus on advanced genetics and agribusiness.<\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/canada\/wp-content\/uploads\/2026\/06\/309072_web1_Caylene_Manning.jpg\" class=\"tw:m-0! lazyload\" alt=\"Caylene Manning. Photo: Supplied\"\/><\/p>\n<p>                            Caylene Manning.<br \/>\n                                        Photo:<br \/>\n                                            Supplied<\/p>\n<p>Caylene Manning is a registered dietitian based in Halifax, N.S. She is also involved in her family\u2019s mixed vegetable and beef farm in the Annapolis Valley. Growing up surrounded by locally grown food sparked her interest in the realm of food and human nutrition. She completed her bachelor of science in applied human nutrition at Mount Saint Vincent University. She has worked in a variety of settings, including acute care, long-term care, executive wellness counselling and community nutrition programming. Manning is passionate about helping the public navigate the over-complicated world of health and nutrition and is keen to help the public in choosing local, Canadian foods from both a nutritional and environmental perspective. Her mentor is Karine Rekunyk, director of health and nutrition at Canada Beef and a registered dietitian located in the Toronto area.<\/p>\n<p>    Read Also<\/p>\n<p>                    <a href=\"https:\/\/www.canadiancattlemen.ca\/news-roundup\/low-stress-feedlot-handling-ofcaf-pause\/\" data-click=\"gfm-click-tracking\" data-module-id=\"ARTICLE_SNEAK_PEAK\" data-module-name=\"Read Also\" data-module-location=\"Inside Content\" data-page-type=\"Single Page\" class=\"tw:shrink-0\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                <img loading=\"lazy\" decoding=\"async\" class=\"winter-article-sneak-peak--image tw:w-32 tw:h-24 tw:shrink-0 lazyload\" width=\"128\" height=\"96\" src=\"https:\/\/www.europesays.com\/canada\/wp-content\/uploads\/2026\/06\/309656_web1_RS2995_mg2649-resize-150x100.jpg\" alt=\"Red Hereford-cross steer standing prominently among Black Angus cattle in a feedlot pen, with wooden windbreaks and grain elevator in the background at dusk. Photo: Canada Beef\" style=\"--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128\/96;\"\/><br \/>\n            <\/a><\/p>\n<p>SCA strategic review<\/p>\n<p>The Saskatchewan Cattle Association has undertaken a strategic review to ensure that the organization\u2019s efforts clearly align with the priorities and needs of Saskatchewan\u2019s cattle producers. This measured approach will examine the value of SCA activities and position the organization to be more intentionally forward-facing.<\/p>\n<p>As part of this review and transition, Janice Bruynooghe and Sandy Russell of Spring Creek Land and Cattle Consulting have stepped in as acting interim CEOs effective February 1, 2026.<\/p>\n<p>Canadian Roundtable for Sustainable Beef<\/p>\n<p>At the 2025 Canadian Agri-food Marketers Alliance Best of CAMA Awards, the Canadian Roundtable for Sustainable Beef (CRSB) earned recognition in two categories. It received a certificate of merit in the digital or print execution series category for the Confessions of a Canadian Beef Farmer campaign, developed in partnership with Canada Beef and the Canadian Cattle Association\u2019s Public and Stakeholder Engagement Program, and drawing on data from the National Beef Sustainability Assessment. The CRSB was also a finalist for its updated \u201cCRSB Certified\u201d brand identity.<\/p>\n<p>The Public and Stakeholder Engagement Program\u2019s Home on the Range documentary won in the non-traditional video category and took Best of Show. The program also received a certificate of merit for its Environmental Stewardship Award (TESA) profiling series. Beef Farmers of Ontario was a finalist in the event category for its Queen\u2019s Park Barbecue.<\/p>\n<p>Young Creators Contest<\/p>\n<p>Alberta Beef Producers has announced the winners of its Young Creators Contest, highlighting creativity, storytelling and positive messages about cattle and the beef industry.<\/p>\n<p>The first-place award in the ages 19\u201323 category went to Annika Mouly, a teacher in Altario, Alta., for her multimedia submission, \u201cOne Cow: How land, learning and community grow together.\u201d<\/p>\n<p>Mouly\u2019s presentation tells the story of an agriculture education program at Altario School that helps students gain hands-on experience caring for cattle and learning about food production. The project began with a simple idea \u2014 raising a steer at the school \u2014 but quickly grew into a broader learning program supported by the local community.<\/p>\n<p>Alberta Beef Producers received a number of creative submissions from younger participants across Alberta classrooms. Among the K\u201312 entries, the Grade 5\u20138 category winner was Ellen Visko.<\/p>\n<p>Her drawing stood out for its strong systems thinking and clear portrayal of the many roles cattle play in agriculture. The piece highlighted how cattle contribute to food production, land stewardship and a wide range of everyday products.<\/p>\n<p>Overall, winners were recognized across categories, including Kindergarten and under, Grades 1 to 4, Grades 5 to 8, Grades 9 to 12, and ages 19 to 23.<\/p>\n","protected":false},"excerpt":{"rendered":"RDAR (Results Driven Agriculture Research) has announced the appointment of Jeff Kroll, a food-industry leader and former senior&hellip;\n","protected":false},"author":2,"featured_media":87934,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[33709,17,33710,33711,33712,33713],"class_list":["post-87933","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-alberta-beef-producers","tag-canada","tag-canadian-cattle-young-leaders","tag-canadian-roundtable-for-sustainable-beef","tag-newsmakers","tag-rdar"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/87933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=87933"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/87933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/87934"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=87933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=87933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=87933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}