The Canadian government is proposing stricter privacy rules that would limit businesses from using personal data to charge consumers higher prices, while giving individuals more power over how their information is used.<\/p>\n
Prime Minister Mark Carney\u2019s government released legislation on Monday to update the country\u2019s privacy laws. Artificial Intelligence Minister Evan Solomon said the changes would restrict so-called surveillance pricing but stop short of banning it.\u00a0<\/p>\n
“Companies should not have the ability to use your behaviour, your location, your profile, your vulnerabilities, or your personal information to charge unfair prices. Your personal information should not be used against you for price gouging,\u201d Solomon told reporters.<\/p>\n
The minister said the legislation aims to bar the use of data to target consumers with individualised prices when the harms outweigh the benefits. But the government doesn\u2019t want to ban companies from rewarding consumers with better prices \u2013 through loyalty reward programs, for example.\u00a0<\/p>\n
If passed, the new law would also require organisations to disclose more information about automated decisions, give Canadians the right to have their information deleted under certain circumstances and force businesses to treat children\u2019s data as sensitive.<\/p>\n
Some jurisdictions in Canada and the US have already moved to address the use of artificial intelligence and algorithms to charge consumers more for products and services. Manitoba\u2019s provincial government has brought forward legislation to outlaw surveillance pricing, while a new law in Maryland will make it illegal for grocers and third-party delivery services to use personal data to charge higher prices.<\/p>\n
The practice is also known as algorithmic pricing. A poll conducted by Abacus Data earlier this year found that about half of Canadians said it should be banned, while almost a third said it should be allowed but more strictly regulated. \u2013 Bloomberg<\/p>\n","protected":false},"excerpt":{"rendered":"The Canadian government is proposing stricter privacy rules that would limit businesses from using personal data to charge…\n","protected":false},"author":2,"featured_media":90366,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1660,17,8272,8651],"class_list":["post-90365","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-ai","tag-canada","tag-cybersecurity","tag-internet"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/90365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=90365"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/90365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/90366"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=90365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=90365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=90365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}