{"id":95735,"date":"2026-06-19T18:01:08","date_gmt":"2026-06-19T18:01:08","guid":{"rendered":"https:\/\/www.europesays.com\/canada\/95735\/"},"modified":"2026-06-19T18:01:08","modified_gmt":"2026-06-19T18:01:08","slug":"indeed-wants-to-talk-employer-branding-recruiting-at-hrfest-canada-2026","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/canada\/95735\/","title":{"rendered":"Indeed wants to talk employer branding, recruiting at HRFest Canada 2026"},"content":{"rendered":"<p>\u201cCandidates nowadays are incredibly informed, and if the company isn\u2019t being transparent, they&#8217;re going to find that information somewhere,\u201d says Tillo.<\/p>\n<p>Pay transparency beyond the legal checkbox<\/p>\n<p>Ontario&#8217;s <a href=\"https:\/\/www.hcamag.com\/ca\/specialization\/employment-law\/hiring-rules-a-big-part-of-compliance-in-2026\/561035\" target=\"_blank\" rel=\"nofollow noopener\">pay transparency requirements<\/a> came into full effect on Jan. 1, 2026, requiring employers with 25 or more employees to include salary ranges in all publicly advertised job postings. For Tillo, the legislation is welcome, but she says compliance alone misses the point.<\/p>\n<p>\u201cPay transparency really only becomes a competitive advantage when an organization views it as a trust-building exercise rather than just a compliance requirement,\u201d she says.<\/p>\n<p>Listing a salary is a start, but candidates want context on why this number, what does progression look like, how is performance is rewarded, according to Tillo. \u201cIf you&#8217;re transparent with salary, a candidate expects transparency throughout the hiring process,\u201d she says. &#8220;The organizations doing a pretty good job consider it part of their talent strategy and they\u2019re being upfront about career growth, flexibility, benefits, and how performance is rewarded.\u201d<\/p>\n<p>She also reframes a metric that has frustrated some employers: candidates withdrawing after seeing a posted salary. \u201cIf you see it being a pattern, it&#8217;s sending you a signal,\u201d she says. \u201cIt might indicate a gap between what you&#8217;re offering and market expectations, or maybe your overall proposition isn\u2019t clearly communicated.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cCandidates nowadays are incredibly informed, and if the company isn\u2019t being transparent, they&#8217;re going to find that information&hellip;\n","protected":false},"author":2,"featured_media":95736,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[17,23599,35539,35538],"class_list":["post-95735","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-canada","tag-hiring","tag-hrfest-canada-2026","tag-pay-transparency"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/95735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=95735"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/95735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/95736"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=95735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=95735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=95735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}