Now, after acknowledging that it lobbied the government to bring in temporary workers, Tim Hortons has embarked on a public-relations campaign to \u201chelp Canadian restaurant owners hire 10,000 new local team members.\u201d The most visible sign of it to date has been television commercials that try to portray working for Tim Hortons as a rite of passage for young Canadians.<\/p>\n
Given, however, that Tim Hortons has no say in whom its owners employ, I asked the company how it had come up with the figure of 10,000 local hires and how it would make sure that happens.<\/p>\n
Duncan Fulton, the chief corporate officer of Tim Hortons\u2019 parent company, told me that the number came out of a request for a hiring promotion from an advisory council of franchise owners. Based on people logging into a corporate training system, Mr. Fulton estimated that about 6,500 people had joined the company in Canada since the ads began airing three weeks ago. He was unable, however, to tell me how that number compared with past hiring binges for the peak summer season.<\/p>\n
Ian Austen<\/a> reports on Canada for The Times. A Windsor, Ontario, native now based in Ottawa, he has reported on the country for two decades. He can be reached at austen@nytimes.com<\/a>.<\/p>\n It was the postcard for how the World Cup, in one moment, can symbolize the coming together of nation and team unlike anything else.<\/p>\n It wasn\u2019t the six goals that Canada scored, nor the almost certainty that the emphatic victory over Qatar on a picture-perfect day in Vancouver would send Canada to the knockout stage.<\/p>\n It was the moments after the heartbreaking injury to the midfielder Isma\u00ebl Kon\u00e9 that best conveyed Canada\u2019s tournament so far. With his leg broken, Kon\u00e9 still managed to wave to supporters, a message to keep cheering on their team.<\/p>\n Nathan Saliba, who replaced Kon\u00e9 in the lineup, reacted accordingly when he scored the fourth goal of the afternoon. He grabbed his injured teammate\u2019s jersey and held it aloft as the crowd at B.C. Place cheered his goal.<\/p>\n \u201cIn a moment like this, I don\u2019t think they need me so much \u2014 they have each other,\u201d the team\u2019s American coach, Jesse Marsch, who was in tears after Kon\u00e9\u2019s injury, said after the game. \u201cTheir families are here and we have a family barbecue tomorrow and we will enjoy that and he will be on our minds.\u201d<\/p>\n Tougher challenges may lie ahead \u2014 next up is Switzerland \u2014 but what was clear on Thursday is that Canada, nation and team, is showing the kind of spirit that could deliver further moments of ecstasy, even if agonies are also part of the journey.<\/p>\n Tariq Panja<\/a> is a global sports correspondent for The Times who is covering his fifth World Cup.<\/p>\n In Canadian Culture<\/p>\n No longer content with being \u201cHollywood North,\u201d the Canadian screen industry is asserting itself and telling its own stories more than ever. Matina Stevis-Gridneff<\/a>, The Times\u2019s Canada bureau chief, and the photographer Cole Burston went backstage at the Canadian Screen Awards a few weeks ago. They found actors, directors, producers, writers and more \u2014 both young and veteran \u2014 who are deeply invested in defining Canadian-ness on the big and small screens. If you missed it, here\u2019s a gift link: Canada\u2019s Showbiz Steps Out of Hollywood\u2019s Shadow<\/a>.<\/p>\n Also, Seth Rogen, the Canadian actor, writer, director and producer, sat down with Lulu Garcia-Navarro, The Times\u2019s writer and co-host of \u201cThe Interview,\u201d to talk about his early start in comedy and the prolific Hollywood career<\/a> that has followed.<\/p>\n Share Your \u2018Hockey Night in Canada\u2019 Memories<\/p>\n On Tuesday, the CBC and Rogers Sportsnet announced that the national broadcaster would no longer air \u201cHockey Night in Canada\u201d on Saturday nights<\/a> after the companies could not agree on a sub-licensing deal, Vjosa Isai reported.<\/p>\n We\u2019d love to hear your feelings about this decision and your memories of watching \u201cHockey Night in Canada\u201d on Saturday nights on the CBC at nytcanada@nytimes.com<\/a>. We may reprint a selection of the best in next week\u2019s Canada Letter.<\/p>\n We won\u2019t publish any part of your response without following up with you first, verifying your information and hearing back from you. And we won\u2019t share your contact information outside the Times newsroom or use it for any reason other than to get in touch with you.<\/p>\n Trans Canada<\/p>\n How are we doing?![\"Tariq](\"https:\/\/www.europesays.com\/canada\/wp-content\/uploads\/2026\/06\/author-tariq-panja-thumbLarge-v3.png\" "\\"Tariq")
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We\u2019re eager to have your thoughts about this newsletter and events in Canada in general. Please send them to nytcanada@nytimes.com<\/a>.<\/p>\n