Reality-TV bleibt ein verl\u00e4sslicher Reichweitenhebel \u2013 und f\u00fcr Marken zunehmend ein Spielfeld, auf dem sich Produktinszenierung als Teil des Contents tarnen lassen. Genau das tut Nestl\u00e9 aktuell mit Nescaf\u00e9: Die Kaffeemarke kooperiert mit RTL und der Ad Alliance im Umfeld der neuen Staffel von \u201cDie Bachelors\u201d und bringt dabei ihr neues Produkt Nescaf\u00e9 Espresso Concentrate Style prominent ins Dating-Universum. Zielgruppe ist klar die Gen Z \u2013 eine \u201cGeneration, die gleichzeitig streamt und scrollt\u201d.\u00a0<\/p>\n
Das Format startet am 6. Ma…<\/p>\n","protected":false},"excerpt":{"rendered":"Reality-TV bleibt ein verl\u00e4sslicher Reichweitenhebel \u2013 und f\u00fcr Marken zunehmend ein Spielfeld, auf dem sich Produktinszenierung als Teil…\n","protected":false},"author":2,"featured_media":104565,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[27527,27547,15723,27557,27556,46,27549,27535,27544,27542,27528,27529,27554,27538,27541,27531,27532,27558,27559,8385,8386,27548,27545,27560,27539,27540,647,8387,27524,27530,27525,27526,27537,27543,27534,27533,27551,27553,511,27552,45,60,59,15724,27550,27536,44,64,61,15725,27555,27546,63,62],"class_list":{"0":"post-104564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wissenschaft-technik","8":"tag-ad-alliance","9":"tag-anne-schmidt-claasen","10":"tag-bachelors-2026","11":"tag-black","12":"tag-caramel","13":"tag-ch","14":"tag-chief-marketing-officer-ad-alliance","15":"tag-co-sponsoring","16":"tag-cosmopolitan","17":"tag-dating-format-rtl","18":"tag-die-bachelors","19":"tag-espresso-concentrate-style","20":"tag-formatlizenz","21":"tag-framesplits","22":"tag-gen-z-marketing","23":"tag-iced-coffee","24":"tag-iced-coffee-konzentrat","25":"tag-kaffee-trend","26":"tag-kaffeeroutine","27":"tag-kress","28":"tag-kress-pro","29":"tag-lars-eric-mann","30":"tag-launch-event-eiffelturm","31":"tag-lifestyle-getraenk","32":"tag-marken-storytelling","33":"tag-markenkommunikation","34":"tag-medien","35":"tag-mediendienst","36":"tag-nescafe","37":"tag-nescafe-espresso-concentrate-style","38":"tag-nestle","39":"tag-nestle-deutschland","40":"tag-pos-aktivierung","41":"tag-printanzeigen-couch","42":"tag-product-placement","43":"tag-reality-tv-marketing","44":"tag-reels","45":"tag-retail-marketing","46":"tag-rtl","47":"tag-rtl-kanaele","48":"tag-schweiz","49":"tag-science","50":"tag-science-technology","51":"tag-sebastian-paul","52":"tag-social-content","53":"tag-social-verlaengerung","54":"tag-switzerland","55":"tag-technik","56":"tag-technology","57":"tag-tim-reitz","58":"tag-vanilla","59":"tag-watch-party-koeln","60":"tag-wissenschaft","61":"tag-wissenschaft-technik"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_de\/116493335113865619","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/posts\/104564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/comments?post=104564"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/posts\/104564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/media\/104565"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/media?parent=104564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/categories?post=104564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/tags?post=104564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}