Reality-TV bleibt ein verl\u00e4sslicher Reichweitenhebel \u2013 und f\u00fcr Marken zunehmend ein Spielfeld, auf dem sich Produktinszenierung als Teil des Contents tarnen lassen. Genau das tut Nestl\u00e9 aktuell mit Nescaf\u00e9: Die Kaffeemarke kooperiert mit RTL und der Ad Alliance im Umfeld der neuen Staffel von \u201cDie Bachelors\u201d und bringt dabei ihr neues Produkt Nescaf\u00e9 Espresso Concentrate Style prominent ins Dating-Universum. Zielgruppe ist klar die Gen Z \u2013 eine \u201cGeneration, die gleichzeitig streamt und scrollt\u201d.\u00a0<\/p>\n
Das Format startet am 6. Ma…<\/p>\n","protected":false},"excerpt":{"rendered":"Reality-TV bleibt ein verl\u00e4sslicher Reichweitenhebel \u2013 und f\u00fcr Marken zunehmend ein Spielfeld, auf dem sich Produktinszenierung als Teil…\n","protected":false},"author":2,"featured_media":104565,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[27527,27547,15723,27557,27556,46,27549,27535,27544,27542,27528,27529,27554,27538,27541,27531,27532,27558,27559,8385,8386,27548,27545,27560,27539,27540,647,8387,27524,27530,27525,27526,27537,27543,27534,27533,27551,27553,511,27552,45,60,59,15724,27550,27536,44,64,61,15725,27555,27546,63,62],"class_list":["post-104564","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wissenschaft-technik","tag-ad-alliance","tag-anne-schmidt-claasen","tag-bachelors-2026","tag-black","tag-caramel","tag-ch","tag-chief-marketing-officer-ad-alliance","tag-co-sponsoring","tag-cosmopolitan","tag-dating-format-rtl","tag-die-bachelors","tag-espresso-concentrate-style","tag-formatlizenz","tag-framesplits","tag-gen-z-marketing","tag-iced-coffee","tag-iced-coffee-konzentrat","tag-kaffee-trend","tag-kaffeeroutine","tag-kress","tag-kress-pro","tag-lars-eric-mann","tag-launch-event-eiffelturm","tag-lifestyle-getraenk","tag-marken-storytelling","tag-markenkommunikation","tag-medien","tag-mediendienst","tag-nescafe","tag-nescafe-espresso-concentrate-style","tag-nestle","tag-nestle-deutschland","tag-pos-aktivierung","tag-printanzeigen-couch","tag-product-placement","tag-reality-tv-marketing","tag-reels","tag-retail-marketing","tag-rtl","tag-rtl-kanaele","tag-schweiz","tag-science","tag-science-technology","tag-sebastian-paul","tag-social-content","tag-social-verlaengerung","tag-switzerland","tag-technik","tag-technology","tag-tim-reitz","tag-vanilla","tag-watch-party-koeln","tag-wissenschaft","tag-wissenschaft-technik"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_de\/116493335113865619","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/posts\/104564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/comments?post=104564"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/posts\/104564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/media\/104565"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/media?parent=104564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/categories?post=104564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/tags?post=104564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}