{"id":220995,"date":"2026-07-24T09:42:11","date_gmt":"2026-07-24T09:42:11","guid":{"rendered":"https:\/\/www.europesays.com\/ch-de\/220995\/"},"modified":"2026-07-24T09:42:11","modified_gmt":"2026-07-24T09:42:11","slug":"leylaland-penny-eroeffnet-deutschlands-ersten-influencer-markt","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-de\/220995\/","title":{"rendered":"Leylaland: Penny er\u00f6ffnet Deutschlands ersten Influencer-Markt"},"content":{"rendered":"<p>Im Gegensatz zu der Spontan-Aktion mit den Schafen, bei denen Penny und die Agenturen Charles &amp; Charlotte und Saint Elmo\u2019s extrem schnell auf ein reales Ereignis reagiert haben, hat dieser Stunt etwas mehr Planung erfordert. Dass die Wahl dabei auf Dschungelcamp-Teilnehmerin Leyla Heiter gefallen ist, ist laut Marketingchef Jan Flemming kein Zufall: \u201cWir arbeiten seit 1,5 Jahren immer wieder mit ihr zusammen, da die Reality-TV-Community eine wesentliche S\u00e4ule unserer Content-Strategie ist\u201d, schreibt er auf LinkedIn.<\/p>\n<p>Leyla Heiter verk&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Im Gegensatz zu der Spontan-Aktion mit den Schafen, bei denen Penny und die Agenturen Charles &amp; Charlotte und&hellip;\n","protected":false},"author":2,"featured_media":220996,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[18],"tags":[46,48004,48010,47407,473,68,48016,1574,43595,48013,48015,48006,2425,528,48009,8385,8386,25677,48005,5202,48011,24963,27540,647,8387,17874,31321,48017,21333,1144,27553,48008,45,48007,3984,48014,379,44,48012,69,48018],"class_list":["post-220995","post","type-post","status-publish","format-standard","has-post-thumbnail","category-unterhaltung","tag-ch","tag-charles-amp-charlotte","tag-content-strategie","tag-discounter","tag-dschungelcamp","tag-entertainment","tag-erlebnismarketing","tag-frankfurt","tag-guerilla-marketing","tag-handelsagentur","tag-influencer-marketing","tag-influencer-markt","tag-influencerin","tag-instagram","tag-jan-flemming","tag-kress","tag-kress-pro","tag-leyla-heiter","tag-leylaland","tag-linkedin","tag-ludwig-landmann-strasse","tag-markeninszenierung","tag-markenkommunikation","tag-medien","tag-mediendienst","tag-moenchengladbach","tag-penny","tag-pos-marketing","tag-reality-star","tag-reality-tv","tag-retail-marketing","tag-saint-elmos","tag-schweiz","tag-social-feeds","tag-social-media","tag-social-agentur","tag-stunt","tag-switzerland","tag-teamwfp","tag-unterhaltung","tag-virales-marketing"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_de\/116974297527369620","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/posts\/220995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/comments?post=220995"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/posts\/220995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/media\/220996"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/media?parent=220995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/categories?post=220995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-de\/wp-json\/wp\/v2\/tags?post=220995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}