{"id":109359,"date":"2026-04-29T07:45:08","date_gmt":"2026-04-29T07:45:08","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/109359\/"},"modified":"2026-04-29T07:45:08","modified_gmt":"2026-04-29T07:45:08","slug":"snapchat-lance-un-format-publicitaire-permettant-de-discuter-avec-des-marques-via-lia","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/109359\/","title":{"rendered":"Snapchat lance un format publicitaire permettant de discuter avec des marques via l\u2019IA"},"content":{"rendered":"<p style=\"text-align: justify;\">Snapchat lance un nouveau format publicitaire permettant de discuter directement avec des marques via l&rsquo;intelligence artificielle. D\u00e9sormais, les utilisateurs peuvent poser des questions et recevoir des recommandations personnalis\u00e9es directement dans leur fil de discussion. Ce syst\u00e8me transforme la publicit\u00e9 en une conversation naturelle. L&rsquo;objectif est de faciliter la d\u00e9couverte de produits et l&rsquo;aide \u00e0 l&rsquo;achat dans l&rsquo;espace o\u00f9 les abonn\u00e9s \u00e9changent d\u00e9j\u00e0 quotidiennement.<\/p>\n<p class=\"texte\" style=\"text-align: justify;\">Lire aussi:<\/p>\n<p class=\"texte\" style=\"text-align: justify;\"><a href=\"https:\/\/www.wearetech.africa\/fr\/fils\/breves\/breves-simple\/nec-lance-un-programme-pour-connecter-les-jeunes-pousses-africaines-au-marche-japonais\" rel=\"nofollow noopener\" target=\"_blank\">NEC lance un programme pour connecter les jeunes pousses africaines au march\u00e9 japonais<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Snapchat lance un nouveau format publicitaire permettant de discuter directement avec des marques via l&rsquo;intelligence artificielle. D\u00e9sormais, les&hellip;\n","protected":false},"author":2,"featured_media":109360,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[3637,1785,110,29820,281,22718,473,61,57,59,58,6881,23,60,62],"class_list":{"0":"post-109359","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sciences-et-technologies","8":"tag-achat","9":"tag-dans","10":"tag-des","11":"tag-directement","12":"tag-espace","13":"tag-lance","14":"tag-les","15":"tag-science","16":"tag-science-and-technology","17":"tag-sciences","18":"tag-sciences-et-technologies","19":"tag-snapchat","20":"tag-suisse","21":"tag-technologies","22":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_fr\/116486886230396902","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/109359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=109359"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/109359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/109360"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=109359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=109359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=109359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}