{"id":110449,"date":"2026-04-29T23:42:09","date_gmt":"2026-04-29T23:42:09","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/110449\/"},"modified":"2026-04-29T23:42:09","modified_gmt":"2026-04-29T23:42:09","slug":"pernod-ricard-au-defi-de-trouver-un-remontant-apres-lechec-de-son-mariage-avec-brown-forman","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/110449\/","title":{"rendered":"Pernod Ricard au d\u00e9fi de trouver un remontant apr\u00e8s l\u2019\u00e9chec de son mariage avec Brown-Forman"},"content":{"rendered":"

\n D\u00c9CRYPTAGE – Ce projet aurait permis aux deux pr\u00e9tendants de mieux r\u00e9sister \u00e0 la crise du march\u00e9 des spiritueux.<\/p>\n

Dans les spiritueux comme ailleurs, les fusions entre \u00e9gaux ont tout d\u2019une chim\u00e8re.\u00a0Pernod Ricard<\/a>\u00a0et l\u2019am\u00e9ricain Brown-Forman, propri\u00e9taire de Jack Daniel\u2019s, ont\u00a0officialis\u00e9 mardi soir la fin de leurs discussions en vue d\u2019un possible mariage.<\/a>\u00a0Le 28\u00a0mars dernier, une fuite les avait oblig\u00e9s \u00e0 d\u00e9voiler l\u2019existence de pourparlers entam\u00e9s il y a plusieurs mois.<\/p>\n

M\u00eame si les fian\u00e7ailles s\u2019annon\u00e7aient complexes entre deux groupes familiaux, les discussions avaient bien avanc\u00e9, ces derni\u00e8res semaines, sur les contours du futur groupe. Selon nos informations, le principe d\u2019un futur si\u00e8ge social rest\u00e9 \u00e0 Paris, avec une direction confi\u00e9e \u00e0\u00a0Alexandre Ricard,<\/a>\u00a0second\u00e9 par un directeur g\u00e9n\u00e9ral issu de Brown-Forman, \u00e9tait ent\u00e9rin\u00e9. Le principe d\u2019une double cotation, \u00e0 Paris et Wall Street, \u00e9tait aussi scell\u00e9.<\/p>\n

Mais les Am\u00e9ricains et les Fran\u00e7ais n\u2019ont pas r\u00e9ussi \u00e0 se mettre d\u2019accord sur un sch\u00e9ma de rapprochement qui permette aux deux familles actionnaires d\u2019avoir un poids plus \u00e9quilibr\u00e9 au capital du nouvel\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 80% \u00e0 d\u00e9couvrir.\n <\/p>\n

\"Le<\/p>\n

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