{"id":115541,"date":"2026-05-03T18:29:08","date_gmt":"2026-05-03T18:29:08","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/115541\/"},"modified":"2026-05-03T18:29:08","modified_gmt":"2026-05-03T18:29:08","slug":"fabrice-haenni-directeur-de-la-distillerie-morand-les-sirops-representent-la-moitie-du-chiffre-daffaires","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/115541\/","title":{"rendered":"Fabrice Haenni, directeur de la Distillerie Morand: \u00abLes sirops repr\u00e9sentent la moiti\u00e9 du chiffre d\u2019affaires\u00bb"},"content":{"rendered":"<p>    R\u00e9sum\u00e9 en 20 secondes<\/p>\n<p>        En savoir plus sur ce type de contenu<\/p>\n<p>Ce r\u00e9sum\u00e9 peut avoir \u00e9t\u00e9 \u00e9crit avec l&rsquo;assistance d\u2019une IA g\u00e9n\u00e9rative. <a href=\"https:\/\/www.letemps.ch\/cyber\/l-usage-de-l-ia-generative-par-les-journalistes-du-temps\" rel=\"nofollow noopener\" target=\"_blank\">En savoir plus<\/a><\/p>\n<p class=\"article__abstract-call-to-action\" data-ariato=\"TrackableElement\" data-trackable-element-type=\"article_abstract_cta\" data-trackable-element-location=\"article_header\" data-trackable-element-id=\"529191\">\n        <a data-event=\"click-&gt;clicked\" href=\"https:\/\/www.letemps.ch\/abonnements\" rel=\"nofollow noopener\" target=\"_blank\">Abonnez-vous<\/a> pour acc\u00e9der au r\u00e9sum\u00e9 en 20 secondes.\n      <\/p>\n<p>Install\u00e9e au c\u0153ur de Martigny, la maison Morand a d\u00e9pass\u00e9 l\u2019\u00e2ge v\u00e9n\u00e9rable de 135\u00a0ans. Apr\u00e8s avoir gagn\u00e9 ses lettres de noblesse avec les eaux-de-vie et, en particulier, son produit phare, la Williamine, la distillerie, qui emploie une soixantaine de personnes, a entrepris de diversifier ses activit\u00e9s. D\u00e9sormais, on l\u2019associe peut-\u00eatre davantage \u00e0 sa gamme de sirops, dont elle a r\u00e9cemment modernis\u00e9 l\u2019image de marque, qu\u2019\u00e0 ses spiritueux.<\/p>\n<p>Depuis 2015, Fabrice Haenni dirige l\u2019entreprise, toujours d\u00e9tenue par la famille, en collaboration avec les quatri\u00e8me et cinqui\u00e8me g\u00e9n\u00e9rations. Dans les locaux historiques de la distillerie, qui vient d\u2019accueillir un \u00e9v\u00e9nement <a href=\"https:\/\/www.letemps.ch\/culture\/musiques\/vie-de-chateau-carnotzets-cueillette-de-plantes-sauvages-en-valais-le-palp-festival-annonce-une-edition-aux-mille-saveurs?srsltid=AfmBOopJq6oh_LmK9xKMd_vKSb9LpHnNqxI8xyaod8AL3ap0n1KEi4Yj\" rel=\"nofollow noopener\" target=\"_blank\">du PALP Festival<\/a> (festival culturel valaisan itin\u00e9rant), il revient sur le d\u00e9clin marqu\u00e9 du march\u00e9 de l\u2019alcool, la diversification n\u00e9cessaire des activit\u00e9s de la soci\u00e9t\u00e9 et la bascule sur le march\u00e9 des sirops.<\/p>\n","protected":false},"excerpt":{"rendered":"R\u00e9sum\u00e9 en 20 secondes En savoir plus sur ce type de contenu Ce r\u00e9sum\u00e9 peut avoir \u00e9t\u00e9 \u00e9crit&hellip;\n","protected":false},"author":2,"featured_media":115542,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[12763,2748,18253,174,75,23,274],"class_list":{"0":"post-115541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-conjoncture","9":"tag-economie-romande","10":"tag-gastronomie-u0026-vin","11":"tag-premium","12":"tag-sports","13":"tag-suisse","14":"tag-valais"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_fr\/116512067760755694","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/115541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=115541"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/115541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/115542"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=115541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=115541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=115541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}