{"id":133749,"date":"2026-05-16T13:01:24","date_gmt":"2026-05-16T13:01:24","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/133749\/"},"modified":"2026-05-16T13:01:24","modified_gmt":"2026-05-16T13:01:24","slug":"les-pme-echouent-rarement-en-raison-du-marche-ou-dun-mauvais-business-plan-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/133749\/","title":{"rendered":"Les PME \u00e9chouent rarement en raison du march\u00e9 ou d\u2019un mauvais business plan"},"content":{"rendered":"<p>Le Temps s\u2019associe \u00e0 la Neue Z\u00fcrcher Zeitung dans le cadre d\u2019une <a href=\"https:\/\/www.letemps.ch\/dossiers\/pme-today\" rel=\"nofollow noopener\" target=\"_blank\">s\u00e9rie d&rsquo;articles<\/a> consacr\u00e9e aux d\u00e9fis, tendances et actualit\u00e9s des PME.<\/p>\n<p>    R\u00e9sum\u00e9 en 20 secondes<\/p>\n<p>        En savoir plus sur ce type de contenu<\/p>\n<p>Ce r\u00e9sum\u00e9 peut avoir \u00e9t\u00e9 \u00e9crit avec l&rsquo;assistance d\u2019une IA g\u00e9n\u00e9rative. <a href=\"https:\/\/www.letemps.ch\/cyber\/l-usage-de-l-ia-generative-par-les-journalistes-du-temps\" rel=\"nofollow noopener\" target=\"_blank\">En savoir plus<\/a><\/p>\n<p class=\"article__abstract-call-to-action\" data-ariato=\"TrackableElement\" data-trackable-element-type=\"article_abstract_cta\" data-trackable-element-location=\"article_header\" data-trackable-element-id=\"530412\">\n        <a data-event=\"click-&gt;clicked\" href=\"https:\/\/www.letemps.ch\/abonnements\" rel=\"nofollow noopener\" target=\"_blank\">Abonnez-vous<\/a> pour acc\u00e9der au r\u00e9sum\u00e9 en 20 secondes.\n      <\/p>\n<p>Les premiers courriels sont arriv\u00e9s au cours d\u2019une journ\u00e9e de travail tout \u00e0 fait ordinaire. Les salaires n\u2019avaient pas encore \u00e9t\u00e9 vers\u00e9s. Le retard n\u2019\u00e9tait pourtant que d\u2019un jour, ce qui restait dans le d\u00e9lai convenu dans le contrat de travail. Assis \u00e0 son bureau, Rolf Truninger, entrepreneur, se d\u00e9menait contre un probl\u00e8me de liquidit\u00e9, s\u2019effor\u00e7ait de mobiliser ses d\u00e9biteurs, tentait de faire bonne figure et de rassurer ses 30\u00a0employ\u00e9s.<\/p>\n<p>Parall\u00e8lement, deux de ses collaborateurs voulaient savoir o\u00f9 se trouvait leur argent. Il leur r\u00e9pondit factuellement. Et serra les dents. Durant ces semaines difficiles, il voyait poindre des doutes et des questions qu\u2019il ne parvenait pas encore \u00e0 identifier.<\/p>\n","protected":false},"excerpt":{"rendered":"Le Temps s\u2019associe \u00e0 la Neue Z\u00fcrcher Zeitung dans le cadre d\u2019une s\u00e9rie d&rsquo;articles consacr\u00e9e aux d\u00e9fis, tendances&hellip;\n","protected":false},"author":2,"featured_media":133750,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[45,44,43,2606,174,23],"class_list":["post-133749","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie","tag-business","tag-economie","tag-economy","tag-pme","tag-premium","tag-suisse"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_fr\/116584388134881728","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/133749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=133749"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/133749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/133750"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=133749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=133749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=133749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}