{"id":160063,"date":"2026-06-04T00:36:09","date_gmt":"2026-06-04T00:36:09","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/160063\/"},"modified":"2026-06-04T00:36:09","modified_gmt":"2026-06-04T00:36:09","slug":"dans-la-guerre-des-prix-qui-loppose-a-ses-concurrents-coop-cible-maintenant-la-generation-z","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/160063\/","title":{"rendered":"Dans la guerre des prix qui l\u2019oppose \u00e0 ses concurrents, Coop cible maintenant la g\u00e9n\u00e9ration Z"},"content":{"rendered":"<p>    R\u00e9sum\u00e9 en 20 secondes<\/p>\n<p>        En savoir plus sur ce type de contenu<\/p>\n<p>Ce r\u00e9sum\u00e9 peut avoir \u00e9t\u00e9 \u00e9crit avec l&rsquo;assistance d\u2019une IA g\u00e9n\u00e9rative. <a href=\"https:\/\/www.letemps.ch\/cyber\/l-usage-de-l-ia-generative-par-les-journalistes-du-temps\" rel=\"nofollow noopener\" target=\"_blank\">En savoir plus<\/a><\/p>\n<p class=\"article__abstract-call-to-action\" data-ariato=\"TrackableElement\" data-trackable-element-type=\"article_abstract_cta\" data-trackable-element-location=\"article_header\" data-trackable-element-id=\"532248\">\n        <a data-event=\"click-&gt;clicked\" href=\"https:\/\/www.letemps.ch\/abonnements\" rel=\"nofollow noopener\" target=\"_blank\">Abonnez-vous<\/a> pour acc\u00e9der au r\u00e9sum\u00e9 en 20 secondes.\n      <\/p>\n<p>Coop cherche \u00e0 gagner des parts de march\u00e9 chez les jeunes. Le d\u00e9taillant esp\u00e8re y arriver entre autres gr\u00e2ce \u00e0 Scoop, sa nouvelle application lanc\u00e9e mercredi et destin\u00e9e \u00e0 la g\u00e9n\u00e9ration Z (Gen Z), soit les personnes n\u00e9es approximativement entre 1997 et 2012. Une cat\u00e9gorie de la population consid\u00e9r\u00e9e comme moins fid\u00e8le aux enseignes et tr\u00e8s connect\u00e9e.<\/p>\n<p>\u00abCette application propose de nombreuses offres attrayantes, des jeux-concours, des exp\u00e9riences ainsi que des divertissements\u00bb tels que des jeux, indique mercredi le num\u00e9ro deux du commerce de d\u00e9tail suisse dans un communiqu\u00e9. Scoop, qui est int\u00e9gr\u00e9e dans l\u2019app de fid\u00e9lit\u00e9 de Coop, Supercard, permettra \u00e0 la Gen Z d\u2019\u00eatre inform\u00e9e notamment des campagnes de promotion li\u00e9es \u00e0 l\u2019ensemble des activit\u00e9s de la coop\u00e9rative: les supermarch\u00e9s et les magasins sp\u00e9cialis\u00e9s, comme Jumbo.<\/p>\n","protected":false},"excerpt":{"rendered":"R\u00e9sum\u00e9 en 20 secondes En savoir plus sur ce type de contenu Ce r\u00e9sum\u00e9 peut avoir \u00e9t\u00e9 \u00e9crit&hellip;\n","protected":false},"author":2,"featured_media":160064,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[45,801,4211,44,43,174,23],"class_list":["post-160063","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie","tag-business","tag-commerce","tag-coop","tag-economie","tag-economy","tag-premium","tag-suisse"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_fr\/116689042599452625","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/160063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=160063"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/160063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/160064"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=160063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=160063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=160063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}