\u00a0<\/p>\n
Oticon annonce une campagne de communication \u00e0 destination des audioproth\u00e9sistes, sur son approche BrainHearing, \u00ab\u00a0la r\u00e9f\u00e9rence en science auditive\u00a0\u00bb.<\/p>\n
\u00a0<\/p>\n
Cette initiative vise \u00e0 r\u00e9affirmer les principes fondateurs de la philosophie BrainHearing, selon laquelle l\u2019audition est avant tout un processus c\u00e9r\u00e9bral. D\u00e9velopp\u00e9e depuis pr\u00e8s de 50 ans par Oticon et son centre de recherche Eriksholm<\/a>, avec une acc\u00e9l\u00e9ration depuis 2010, cette approche repose sur l\u2019articulation entre audiologie, neurosciences et science cognitive. Elle a donn\u00e9 lieu \u00e0 plusieurs \u00e9tudes<\/a>, au fil des d\u00e9cennies. \u00c0 travers cette campagne, Oticon invite les professionnels de l\u2019audition \u00e0 s\u2019approprier pleinement ce cadre de r\u00e9f\u00e9rence, \u00e0 en comprendre les applications concr\u00e8tes, et \u00e0 int\u00e9grer la dimension c\u00e9r\u00e9brale dans leur pratique quotidienne d\u2019appareillage. \u00ab L\u2019objectif ne doit pas \u00eatre seulement de rendre les sons audibles, mais de faciliter leur interpr\u00e9tation par le cerveau \u00bb, r\u00e9sume Eric Bougerolles, directeur du p\u00f4le audiologie d\u2019Oticon.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0 Oticon annonce une campagne de communication \u00e0 destination des audioproth\u00e9sistes, sur son approche BrainHearing, \u00ab\u00a0la r\u00e9f\u00e9rence en…\n","protected":false},"author":2,"featured_media":207672,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[9],"tags":[47322,2041,47323,1794,83,47324,84,23],"class_list":["post-207671","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sante","tag-aides-auditives","tag-audition","tag-brainhearing","tag-cerveau","tag-health","tag-oticon","tag-sante","tag-suisse"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_fr\/116875576305766167","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/207671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=207671"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/207671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/207672"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=207671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=207671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=207671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}