{"id":249340,"date":"2026-08-06T22:45:30","date_gmt":"2026-08-06T22:45:30","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/249340\/"},"modified":"2026-08-06T22:45:30","modified_gmt":"2026-08-06T22:45:30","slug":"restaurants-submerges-augmentations-de-prix-les-effets-pervers-des-menus-pas-chers-de-mcdonalds-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/249340\/","title":{"rendered":"Restaurants \u00ab\u00a0submerg\u00e9s\u00a0\u00bb, augmentations de prix\u2026 Les effets pervers des menus pas chers de McDonald\u2019s aux \u00c9tats-Unis"},"content":{"rendered":"<p>\n    En multipliant les offres promotionnelles pour faire revenir ses clients, l\u2019enseigne de restauration rapide s\u2019est pris les pieds dans le tapis. Mal ex\u00e9cut\u00e9e, de son propre aveu, sa strat\u00e9gie a d\u00e9grad\u00e9 l\u2019exp\u00e9rience en restaurant.<\/p>\n<p class=\"fig-paragraph\">McDonald\u2019s a peut-\u00eatre \u00e9t\u00e9 trop gourmand. En voulant relancer ses ventes aux \u00c9tats-Unis, la cha\u00eene de restauration rapide\u00a0<a href=\"http:\/\/www.lefigaro.fr\/conso\/un-indicateur-de-recession-le-nouveau-menu-a-3-dollars-de-mcdonald-s-affole-les-internautes-americains-20260318\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">a multipli\u00e9 les menus \u00e0 petits prix ces derniers mois<\/a>\u2026 entra\u00eenant des difficult\u00e9s inattendues. Au deuxi\u00e8me trimestre, la multinationale a g\u00e9n\u00e9r\u00e9 un chiffre d\u2019affaires global de 7,1\u00a0milliards de dollars (+\u00a04\u00a0% sur un an) et un b\u00e9n\u00e9fice net de 2,4\u00a0milliards de dollars (+\u00a05\u00a0%). Mais, apr\u00e8s \u00ab\u00a0un d\u00e9but d\u2019ann\u00e9e prometteur\u00a0\u00bb, les ventes sur son territoire historique ont \u00ab\u00a0significativement ralenti\u00a0\u00bb, \u00e0 +\u00a00,8\u00a0% seulement, a reconnu le patron de l\u2019enseigne, Chris Kempczinski,\u00a0<a href=\"http:\/\/www.lefigaro.fr\/flash-eco\/mcdonald-s-benefice-en-hausse-au-deuxieme-trimestre-baisse-de-frequentation-aux-etats-unis-20260804\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">lors de la pr\u00e9sentation des r\u00e9sultats, mardi 4\u00a0ao\u00fbt<\/a>. Surtout, la fr\u00e9quentation des restaurants am\u00e9ricains a baiss\u00e9.<\/p>\n<p class=\"fig-paragraph\">Confront\u00e9 \u00e0\u00a0<a href=\"http:\/\/www.lefigaro.fr\/conjoncture\/aux-etats-unis-l-inflation-ralentit-a-3-5-en-juin-sur-un-an-grace-a-la-baisse-des-prix-a-la-pompe-20260714\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">une inflation importante aux \u00c9tats-Unis<\/a>, McDonald\u2019s a men\u00e9 ces derniers mois un gros travail pour r\u00e9aligner ses prix avec ses concurrents et a cr\u00e9\u00e9 de nouveaux menus low cost pour faire revenir ses clients les plus modestes. En plus de son menu \u00e0 5\u00a0dollars, que le patron\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 77% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fsocietes%2Frestaurants-submerges-augmentations-de-prix-les-effets-pervers-des-menus-pas-chers-de-mcdonald-s-aux-etats-unis-20260806\" data-js-gtm=\"{&quot;event&quot;:&quot;customEventGA4&quot;,&quot;eventName&quot;:&quot;click_action&quot;,&quot;feature&quot;:&quot;paywall&quot;,&quot;location&quot;:&quot;paywall&quot;,&quot;button_action&quot;:&quot;connect&quot;,&quot;click_text&quot;:&quot;Connectez-vous&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"En multipliant les offres promotionnelles pour faire revenir ses clients, l\u2019enseigne de restauration rapide s\u2019est pris les pieds&hellip;\n","protected":false},"author":2,"featured_media":249341,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[45,44,43,222,2305,510,23],"class_list":["post-249340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie","tag-business","tag-economie","tag-economy","tag-etats-unis","tag-mcdonalds","tag-restauration-rapide","tag-suisse"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_fr\/117050993769895843","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/249340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=249340"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/249340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/249341"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=249340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=249340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=249340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}