{"id":265013,"date":"2026-08-17T23:22:12","date_gmt":"2026-08-17T23:22:12","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/265013\/"},"modified":"2026-08-17T23:22:12","modified_gmt":"2026-08-17T23:22:12","slug":"la-campagne-marketing-de-gta-6-sur-ps5-reprend-avec-une-bande-annonce-playstation-apres-une-pause-suite-a-louverture-des-precommandes","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/265013\/","title":{"rendered":"La campagne marketing de GTA 6 sur PS5 reprend avec une bande-annonce PlayStation apr\u00e8s une pause suite \u00e0 l\u2019ouverture des pr\u00e9commandes"},"content":{"rendered":"

Lorsque les pr\u00e9commandes de GTA 6<\/a> ont d\u00e9but\u00e9 fin juin, PlayStation a lanc\u00e9 une campagne marketing intitul\u00e9e \u00ab Plays Best on PS5<\/a> \u00bb. Depuis lors, les promotions consacr\u00e9es au titre de Rockstar<\/a> sur ses r\u00e9seaux sociaux se sont faites rares. Cependant, une nouvelle vid\u00e9o YouTube<\/a> intitul\u00e9e \u00ab It Happens on PS5 \u00bb contient plusieurs r\u00e9f\u00e9rences. Bien qu\u2019elle reprenne principalement d\u2019anciennes bandes-annonces, elle inclut \u00e9galement de nouveaux extraits audio. <\/p>\n

L\u2019article<\/a> du blog PlayStation<\/a> pr\u00e9sente la vid\u00e9o en \u00e9voquant des jeux exclusifs \u00e0 la PS5<\/a> tels que \u00ab Marvel\u2019s Wolverine \u00bb<\/a> et \u00ab God of War Laufey<\/a> \u00bb. Rappelant aux lecteurs la date de sortie<\/a> de GTA 6<\/a>, il pr\u00e9cise que ce titre tiers sera l\u2019une des \u00ab aventures les plus passionnantes \u00bb \u00e0 venir sur la console. <\/p>\n

Aper\u00e7us de Grand Theft Auto<\/p>\n

Le jeu fait sa premi\u00e8re apparition dans une s\u00e9quence montrant des jet-skis en pleine course pr\u00e8s d\u2019une plage inspir\u00e9e de Vice City<\/a>. Dans ce cas pr\u00e9cis, il s\u2019agit d\u2019une s\u00e9quence non anim\u00e9e mettant en sc\u00e8ne des acteurs et actrices qui n\u2019\u00e9taient pas apparus dans les pr\u00e9c\u00e9dentes campagnes marketing. Toutefois, \u00e0 la 23e seconde, on aper\u00e7oit un Jason plus reconnaissable qui saute dans une voiture de fuite conduite par Lucia, un extrait de la bande-annonce n\u00b0 2<\/a>.<\/p>\n

\u00c0 44 secondes, dans une autre s\u00e9quence d\u00e9j\u00e0 vue, Jason roule \u00e0 moto, suivi d\u2019un hydravion volant \u00e0 basse altitude. Cette fois-ci, la sc\u00e8ne appara\u00eet sur un panneau publicitaire<\/a> ressemblant \u00e0 une enseigne appos\u00e9e sur un v\u00e9ritable b\u00e2timent \u00e0 Varsovie, en Pologne. <\/p>\n

Enfin, vers la fin de la vid\u00e9o promotionnelle YouTube \u00ab It Happens on PS5 \u00bb, Jason claque le coffre d’une voiture, avec Lucia \u00e0 ses c\u00f4t\u00e9s. On retrouve ici un extrait de la deuxi\u00e8me bande-annonce de Rockstar, mais un nouvel effet sonore a \u00e9t\u00e9 ajout\u00e9. <\/p>\n

Les fans impatients de d\u00e9couvrir de nouvelles s\u00e9quences de gameplay devront peut-\u00eatre patienter jusqu\u2019\u00e0 la diffusion de l\u2019\u00ab Extended Look \u00bb<\/a> sur Netflix<\/a>, le 27 ao\u00fbt. N\u00e9anmoins, PlayStation pourrait bien \u00eatre pr\u00eat \u00e0 continuer de faire monter le suspense autour de la sortie de GTA 6 sur PS5. <\/p>\n

Des complications pour PlayStation<\/p>\n

Le slogan de Sony \u00ab Plays Best on PS5 \u00bb a disparu de plusieurs canaux<\/a> peu apr\u00e8s le d\u00e9but des pr\u00e9commandes. Certains abonn\u00e9s ont \u00e9mis l\u2019hypoth\u00e8se que la d\u00e9cision annonc\u00e9e d\u2019abandonner les jeux physiques<\/a> d\u2019ici 2028 y \u00e9tait pour quelque chose. Les d\u00e9fenseurs des disques ont bombard\u00e9 les r\u00e9seaux sociaux<\/a> de l\u2019entreprise de commentaires n\u00e9gatifs<\/a>. <\/p>\n

Il est plus probable que cette pause ait \u00e9t\u00e9 programm\u00e9e \u00e0 l\u2019avance. Malgr\u00e9 des ventes record<\/a>, les analystes s\u2019attendent \u00e0 une forte hausse des pr\u00e9commandes de GTA 6 sur PS5 au cours de la derni\u00e8re semaine pr\u00e9c\u00e9dant sa date de sortie. Alors que des rumeurs font toujours \u00e9tat d\u2019un pack console PS5 ou PS5 Pro<\/a>, la campagne marketing estivale tant attendue pourrait bien \u00eatre sur le point de passer \u00e0 la vitesse sup\u00e9rieure.<\/p>\n","protected":false},"excerpt":{"rendered":"Lorsque les pr\u00e9commandes de GTA 6 ont d\u00e9but\u00e9 fin juin, PlayStation a lanc\u00e9 une campagne marketing intitul\u00e9e \u00ab…\n","protected":false},"author":2,"featured_media":265014,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[57440,57443,53328,57437,57431,57435,57432,25814,45847,35718,7423,7352,47127,11126,39580,11074,63,35706,57436,53314,57438,64,57429,74,41266,46635,28447,5243,57442,3881,52611,57430,57434,70,57447,57445,57446,3972,57439,35709,53312,57433,15203,14512,57441,53321,72,53319,71,11075,7799,61,57,59,58,1146,57448,23,60,62,73,39076,17417,57444],"class_list":["post-265013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sciences-et-technologies","tag-it-happens-on-ps5","tag-marvelx27s-wolverine","tag-plays-best-on-ps5","tag-apercu-etendu-de-gta-6-sur-netflix","tag-bande-annonce-gta-6","tag-bande-annonce-n-2-de-gta","tag-bandes-annonces-gta-6","tag-console-playstation","tag-console-ps5","tag-date-de-sortie-gta-6","tag-disque","tag-disques","tag-disques-ps5","tag-exclusivites-ps5","tag-god-of-war-laufey","tag-grand-theft-auto","tag-gta-6","tag-gta-6-ps5","tag-gta-6-sur-netflix","tag-gta-6-sur-ps5-pro","tag-gta-6-sur-youtube","tag-gta-vi","tag-gta-vi-ps5","tag-informations-sur-des-ordinateurs-portatifs","tag-jason","tag-jeu-physique","tag-jeux-physiques","tag-jeux-ps5","tag-lucia","tag-manifestations","tag-manifestations-playstation","tag-marketing-gta-6","tag-marketing-gta-6-sur-ps5","tag-nouvelles","tag-pack-gta-6-sur-ps5","tag-panneau-daffichage","tag-panneau-daffichage-gta-6","tag-playstation","tag-playstation-sur-youtube","tag-precommande-gta-6","tag-precommandes-de-gta-6","tag-precommandes-gta-6","tag-promo","tag-promotion","tag-publicite-gta-6-sur-ps5","tag-publicites-gta-6","tag-rapport","tag-reseaux-sociaux-playstation","tag-revues","tag-rockstar","tag-rockstar-games","tag-science","tag-science-and-technology","tag-sciences","tag-sciences-et-technologies","tag-sony","tag-sortie-de-gta-6-sur-ps5","tag-suisse","tag-technologies","tag-technology","tag-test","tag-ventes-de-gta-6","tag-vice-city","tag-vice-city-beach"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/265013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=265013"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/265013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/265014"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=265013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=265013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=265013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}