{"id":273337,"date":"2026-08-23T18:41:07","date_gmt":"2026-08-23T18:41:07","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/273337\/"},"modified":"2026-08-23T18:41:07","modified_gmt":"2026-08-23T18:41:07","slug":"christoph-zweifel-patron-des-chips-zweifel-diluer-les-criteres-du-swissness-affaiblit-la-confiance-dans-les-produits-helvetiques","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/273337\/","title":{"rendered":"Christoph Zweifel, patron des chips Zweifel: \u00abDiluer les crit\u00e8res du swissness affaiblit la confiance\u00bb dans les produits helv\u00e9tiques"},"content":{"rendered":"<p>    R\u00e9sum\u00e9 en 20 secondes<\/p>\n<p>        En savoir plus sur ce type de contenu<\/p>\n<p>Ce r\u00e9sum\u00e9 peut avoir \u00e9t\u00e9 \u00e9crit avec l&rsquo;assistance d\u2019une IA g\u00e9n\u00e9rative. <a href=\"https:\/\/www.letemps.ch\/cyber\/l-usage-de-l-ia-generative-par-les-journalistes-du-temps\" rel=\"nofollow noopener\" target=\"_blank\">En savoir plus<\/a><\/p>\n<p class=\"article__abstract-call-to-action\" data-ariato=\"TrackableElement\" data-trackable-element-type=\"article_abstract_cta\" data-trackable-element-location=\"article_header\" data-trackable-element-id=\"540539\">\n        <a data-event=\"click-&gt;clicked\" href=\"https:\/\/www.letemps.ch\/abonnements\" rel=\"nofollow noopener\" target=\"_blank\">Abonnez-vous<\/a> pour acc\u00e9der au r\u00e9sum\u00e9 en 20 secondes.\n      <\/p>\n<p>C\u2019est un vendredi ensoleill\u00e9 \u00e0 Spreitenbach, une commune du canton d\u2019Argovie. Difficile de rater le site de fabrication des chips Zweifel. Des b\u00e2timents orange, du m\u00eame ton que les emballages de leurs produits, se voient de la rue, qui par ailleurs porte le nom de la marque. Et un camion Migros attend d\u2019\u00eatre charg\u00e9 \u00e0 l\u2019int\u00e9rieur de l\u2019enceinte.<\/p>\n<p>Christoph Zweifel, qui nous re\u00e7oit dans ses bureaux, a repris les r\u00eanes de l\u2019entreprise aux 500 employ\u00e9s en 2020. Il marque ainsi le retour de la famille fondatrice \u00e0 la t\u00eate de Zweifel, alors que pendant vingt-neuf\u00a0ans, cette fonction avait \u00e9t\u00e9 assur\u00e9e par des dirigeants externes.<\/p>\n","protected":false},"excerpt":{"rendered":"R\u00e9sum\u00e9 en 20 secondes En savoir plus sur ce type de contenu Ce r\u00e9sum\u00e9 peut avoir \u00e9t\u00e9 \u00e9crit&hellip;\n","protected":false},"author":2,"featured_media":273338,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[1261,45,1321,44,1226,43,23005,174,23],"class_list":["post-273337","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie","tag-alimentation","tag-business","tag-consommation","tag-economie","tag-economie-suisse","tag-economy","tag-franc-fort","tag-premium","tag-suisse"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_fr\/117146293695886406","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/273337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=273337"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/273337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/273338"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=273337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=273337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=273337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}