{"id":276447,"date":"2026-08-25T19:53:15","date_gmt":"2026-08-25T19:53:15","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/276447\/"},"modified":"2026-08-25T19:53:15","modified_gmt":"2026-08-25T19:53:15","slug":"lia-et-le-streaming-bouleversent-lusage-des-medias-en-suisse","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/276447\/","title":{"rendered":"L&rsquo;IA et le streaming bouleversent l&rsquo;usage des m\u00e9dias en Suisse"},"content":{"rendered":"<p class=\"wysiwyg-h2\">L&rsquo;intelligence artificielle est utilis\u00e9e par quatre Suisses sur cinq tandis que le streaming audio supplante la radio traditionnelle. Les offres d&rsquo;information num\u00e9riques conservent une tr\u00e8s large audience.<\/p>\n<p>L&rsquo;intelligence artificielle (IA) s&rsquo;est impos\u00e9e en un temps record, montre l&rsquo;\u00e9tude Digimonitor publi\u00e9e mardi. Son usage a doubl\u00e9 depuis 2024, passant de 40% \u00e0 80% des utilisateurs d&rsquo;internet. Pr\u00e8s d&rsquo;une personne sur trois y recourt quotidiennement. Chez les 15-34 ans, 91% l&rsquo;utilisent occasionnellement.<\/p>\n<p>L&rsquo;IA est devenue un outil de recherche pour 57% des utilisateurs et de conseil \u00e0 l&rsquo;achat pour pr\u00e8s de 40%. ChatGPT reste la plateforme la plus populaire, utilis\u00e9e par deux tiers des r\u00e9pondants (67%), loin devant Gemini (32%) et Copilot (30%).<\/p>\n<p>Le streaming audio est d\u00e9sormais plus populaire que la radio traditionnelle. Chaque jour, 60% de la population \u00e9coute de la musique ou la radio en streaming, contre 45% qui utilisent la radio classique.<\/p>\n<p> \/ATS<\/p>\n","protected":false},"excerpt":{"rendered":"L&rsquo;intelligence artificielle est utilis\u00e9e par quatre Suisses sur cinq tandis que le streaming audio supplante la radio traditionnelle.&hellip;\n","protected":false},"author":2,"featured_media":276448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[121,124,128,45,119,44,43,122,123,118,136,132,131,133,130,135,120,126,117,125,114,115,116,23,129,127,134],"class_list":["post-276447","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie","tag-ajoie","tag-animation","tag-bienne","tag-business","tag-delemont","tag-economie","tag-economy","tag-franches-montagnes","tag-frequence","tag-jura","tag-jura-bernois","tag-la-chaux-de-fonds","tag-moutier","tag-neuchatel","tag-neuveville","tag-payerne","tag-porrentruy","tag-publicite","tag-radio","tag-redaction","tag-rfj","tag-rjb","tag-rtn","tag-suisse","tag-tavannes","tag-vallon-de-st-imier","tag-yverdon"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_fr\/117157901630916985","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/276447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=276447"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/276447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/276448"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=276447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=276447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=276447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}