{"id":276781,"date":"2026-08-26T02:31:22","date_gmt":"2026-08-26T02:31:22","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/276781\/"},"modified":"2026-08-26T02:31:22","modified_gmt":"2026-08-26T02:31:22","slug":"xbox-supprime-les-logos-ps5-de-ses-videos-apres-avoir-annonce-son-retour-aux-jeux-exclusifs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/276781\/","title":{"rendered":"Xbox supprime les logos PS5 de ses vid\u00e9os apr\u00e8s avoir annonc\u00e9 son retour aux jeux exclusifs"},"content":{"rendered":"

\u00c0 l\u2019approche du Xbox Games Showcase 2026<\/a>, les fans ont contest\u00e9 le fait que Microsoft affiche des logos PS5 dans ses bandes-annonces. La PDG, Asha Sharma,<\/a> est intervenue et s\u2019est engag\u00e9e \u00e0 r\u00e9\u00e9valuer les promotions multiplateformes inclusives. Apr\u00e8s avoir confirm\u00e9 le retour aux jeux exclusifs Xbox<\/a> lors de l\u2019\u00e9v\u00e9nement, les observateurs pourraient y voir les premiers signes d\u2019un changement de strat\u00e9gie marketing. <\/p>\n

Un changement subtil, mais significatif<\/p>\n

Lors du showcase, Mme Sharma a r\u00e9v\u00e9l\u00e9 que Gears of War : E-Day<\/a> ne serait plus disponible sur les consoles PlayStation. Clockwork Revolution ne sera quant \u00e0 lui disponible que sur PC et sur les consoles Xbox. Il s\u2019agit toutefois d\u2019une approche cibl\u00e9e, puisque Forza Horizon 6<\/a> et Fable<\/a> devraient quant \u00e0 eux sortir sur les plateformes concurrentes. <\/p>\n

Minecraft Dungeons 2<\/a> est un autre jeu qui sortira sur PS5, ainsi que sur Switch et Switch 2<\/a>. Sur les r\u00e9seaux sociaux, Idle Sloth<\/a> a remarqu\u00e9 que plusieurs versions de bandes-annonces pour ce RPG d\u2019action avaient fait leur apparition. La vid\u00e9o publi\u00e9e sur la cha\u00eene YouTube de Xbox<\/a> a supprim\u00e9 les logos des consoles concurrentes. En revanche, la m\u00eame vid\u00e9o diffus\u00e9e sur d\u2019autres cha\u00eenes annonce que le titre sortira sur les consoles Nintendo et Sony.<\/p>\n

Une campagne promotionnelle de Fable pour la Gamescom 2026<\/a> illustre cette nouvelle orientation marketing. Microsoft avait auparavant adopt\u00e9 le slogan \u00ab Les jeux Xbox sont partout \u00bb. Cette d\u00e9cision apaisera les partisans qui souhaitent que l\u2019accent soit davantage mis sur les Series X et S. Cela pourrait toutefois nuire aux ventes, alors que l\u2019entreprise est d\u00e9j\u00e0 confront\u00e9e \u00e0 une baisse de son chiffre d\u2019affaires<\/a>. <\/p>\n

Le parc de consoles Xbox est loin derri\u00e8re celui de la PS5<\/a>, et les hausses de prix<\/a> ne permettront probablement pas de combler cet \u00e9cart. On peut se demander s\u2019il est judicieux d\u2019ignorer le caract\u00e8re multiplateforme d\u2019une sortie. Cela dit, PlayStation et Nintendo peuvent promouvoir des projets Microsoft tels que Minecraft Dungeons 2 sur leurs propres cha\u00eenes YouTube. <\/p>\n

Si Microsoft s\u2019appuie davantage sur les jeux exclusifs Xbox, le d\u00e9bat marketing perdra de sa pertinence. Il est int\u00e9ressant de noter que Sony a r\u00e9cemment commenc\u00e9 \u00e0 mettre l\u2019accent sur l\u2019exclusivit\u00e9 PlayStation dans ses propres bandes-annonces YouTube. Sa derni\u00e8re campagne \u00ab Only on PS5 \u00bb<\/a> marque une rupture avec les slogans utilis\u00e9s dans les vid\u00e9os pr\u00e9c\u00e9dentes. Sony devrait cesser de proposer de nombreux titres solo sur Steam<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00c0 l\u2019approche du Xbox Games Showcase 2026, les fans ont contest\u00e9 le fait que Microsoft affiche des logos…\n","protected":false},"author":2,"featured_media":276782,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[9350,59452,59453,59446,59456,8680,9816,8681,9803,37827,59462,59461,58663,59463,59460,40964,59464,74,11624,8667,8694,9813,5243,9828,59457,37831,37830,59445,59459,2190,59454,5889,59449,59451,59450,59448,11127,10124,70,37820,3972,59455,5244,72,71,61,57,59,58,4212,23,5268,60,62,73,4709,37809,37814,9246,8679,59458,59447],"class_list":["post-276781","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sciences-et-technologies","tag-asha-sharma","tag-bande-annonce-de-minecraft-dungeons-2","tag-bande-annonce-de-minecraft-dungeons-2-sur-xbox","tag-bandes-annonces-xbox","tag-changements-dans-le-marketing-de-playstation-et-xbox","tag-console-xbox","tag-consoles-playstation","tag-consoles-xbox","tag-exclusivite-ps5","tag-fable","tag-fable-sur-ps5","tag-fable-sur-xbox","tag-gamescom","tag-gamescom-2026","tag-gears-of-war-e-day-sur-ps5","tag-gears-of-war-e-day","tag-hausse-des-prix-xbox","tag-informations-sur-des-ordinateurs-portatifs","tag-jeux-exclusifs","tag-jeux-exclusifs-ps5","tag-jeux-exclusifs-xbox","tag-jeux-multiplateformes","tag-jeux-ps5","tag-jeux-xbox","tag-jeux-xbox-sur-ps5","tag-logo-ps5","tag-logos","tag-logos-ps5","tag-logos-xbox","tag-marketing","tag-marketing-xbox","tag-microsoft","tag-minecraft-dungeons-2","tag-minecraft-dungeons-2-sur-ps5","tag-minecraft-dungeons-2-sur-xbox","tag-minecraft-dungeons-ii","tag-multiplateforme","tag-nintendo","tag-nouvelles","tag-pdg-de-xbox","tag-playstation","tag-promotions-xbox","tag-ps5","tag-rapport","tag-revues","tag-science","tag-science-and-technology","tag-sciences","tag-sciences-et-technologies","tag-steam","tag-suisse","tag-switch-2","tag-technologies","tag-technology","tag-test","tag-xbox","tag-xbox-games-showcase","tag-xbox-multiplateforme","tag-xbox-series-s","tag-xbox-series-x","tag-xbox-sur-ps5","tag-xbox-sur-youtube"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/276781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=276781"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/276781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/276782"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=276781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=276781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=276781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}