{"id":285085,"date":"2026-08-31T21:08:23","date_gmt":"2026-08-31T21:08:23","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/285085\/"},"modified":"2026-08-31T21:08:23","modified_gmt":"2026-08-31T21:08:23","slug":"pour-le-lancement-de-la-nouvelle-mazda-les-etudiants-de-lecal-passent-au-violet","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/285085\/","title":{"rendered":"Pour le lancement de la nouvelle Mazda, les \u00e9tudiants de l\u2019ECAL passent au violet"},"content":{"rendered":"<p>    R\u00e9sum\u00e9 en 20 secondes<\/p>\n<p>        En savoir plus sur ce type de contenu<\/p>\n<p>Ce r\u00e9sum\u00e9 peut avoir \u00e9t\u00e9 \u00e9crit avec l&rsquo;assistance d\u2019une IA g\u00e9n\u00e9rative. <a href=\"https:\/\/www.letemps.ch\/cyber\/l-usage-de-l-ia-generative-par-les-journalistes-du-temps\" rel=\"nofollow noopener\" target=\"_blank\">En savoir plus<\/a><\/p>\n<p class=\"article__abstract-call-to-action\" data-ariato=\"TrackableElement\" data-trackable-element-type=\"article_abstract_cta\" data-trackable-element-location=\"article_header\" data-trackable-element-id=\"541151\">\n        <a data-event=\"click-&gt;clicked\" href=\"https:\/\/www.letemps.ch\/abonnements\" rel=\"nofollow noopener\" target=\"_blank\">Abonnez-vous<\/a> pour acc\u00e9der au r\u00e9sum\u00e9 en 20 secondes.\n      <\/p>\n<p>Dans l\u2019industrie automobile, deux constructeurs ont fait du rouge leur marque de fabrique. Ferrari, forc\u00e9ment, puisque c\u2019est sa couleur iconique, mais aussi Mazda. Depuis les ann\u00e9es 1960, le constructeur japonais propose ses voitures en 40 nuances de cette teinte vive qui empourpre le drapeau nippon.<\/p>\n<p>Pour la sortie de la Mazda CX-6e, premier crossover 100% \u00e9lectrique du fabricant, la firme d\u2019Hiroshima a cependant d\u00e9cid\u00e9 de changer de palette. \u00abNous voulions quelque chose de sp\u00e9cial pour le lancement de ce nouveau mod\u00e8le, explique Bahram Partaw, designer en chef de Mazda Motor Europe. Nos \u00e9quipes sont parties au Japon pour chercher l\u2019inspiration. C\u2019est en observant le coucher du soleil qu\u2019est venue l\u2019id\u00e9e du violet. Un violet tr\u00e8s fonc\u00e9, qui peut m\u00eame tirer vers le noir selon comment la carrosserie du v\u00e9hicule prend la lumi\u00e8re. Dans la culture asiatique, le violet symbolise aussi la noblesse, mais ici de fa\u00e7on modernis\u00e9e, presque futuriste, pour que ce Nightfall Violet s\u2019accorde avec le caract\u00e8re contemporain de ce v\u00e9hicule \u00e9lectrique.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"R\u00e9sum\u00e9 en 20 secondes En savoir plus sur ce type de contenu Ce r\u00e9sum\u00e9 peut avoir \u00e9t\u00e9 \u00e9crit&hellip;\n","protected":false},"author":2,"featured_media":285086,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[377,45,172,9943,44,43,1978,174,238,23,1977],"class_list":["post-285085","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie","tag-automobile","tag-business","tag-culture","tag-design","tag-economie","tag-economy","tag-le-magazine-du-temps","tag-premium","tag-societe","tag-suisse","tag-t"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_fr\/117192170370199329","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/285085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=285085"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/285085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/285086"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=285085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=285085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=285085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}