\u00e9tude de l’Universit\u00e9 de Gen\u00e8ve<\/a> a analys\u00e9 diff\u00e9rentes approches de communication. La conclusion est claire: susciter des \u00e9motions fortes, comme l’\u00e9merveillement face \u00e0 la beaut\u00e9 de la nature, est le moyen le plus efficace d’encourager l’action.<\/p>\n\u00ab\u00a0Les messages qui mettent l’accent sur les \u00e9motions, comme des vid\u00e9os montrant la beaut\u00e9 des r\u00e9cifs coralliens, peuvent provoquer des r\u00e9actions \u00e9motionnelles tr\u00e8s fortes\u00a0\u00bb, explique Tobias Brosch, professeur en psychologie du d\u00e9veloppement durable \u00e0 l’Universit\u00e9 de Gen\u00e8ve, dans La Matinale.<\/p>\n
En revanche, les messages ax\u00e9s sur la responsabilit\u00e9 individuelle ou collective, comme \u00ab\u00a0c’est notre devoir d’agir\u00a0\u00bb, s’av\u00e8rent contre-productifs, d\u00e9taille-t-il. \u00ab\u00a0Ces messages peuvent m\u00eame mener au d\u00e9ni ou \u00e0 la d\u00e9fiance\u00a0\u00bb, pr\u00e9cise Tobias Brosch.<\/p>\n
Les images plus fortes que les mots<\/p>\n
Les chercheurs soulignent \u00e9galement que les images ont un impact plus puissant que les mots pour inciter \u00e0 agir.<\/p>\n
L’\u00e9tude genevoise met donc en lumi\u00e8re l’importance de la communication \u00e9motionnelle dans la lutte contre le changement climatique. Elle invite les acteurs et actrices de la sensibilisation environnementale \u00e0 repenser leurs strat\u00e9gies pour toucher les c\u0153urs et motiver les citoyens \u00e0 prot\u00e9ger notre plan\u00e8te.<\/p>\n
Sujet radio: Alexandra Richard\/jfe<\/p>\n","protected":false},"excerpt":{"rendered":"Cr\u00e9er de l’\u00e9motion pour agir en faveur de la plan\u00e8te: c’est la strat\u00e9gie la plus efficace selon une…\n","protected":false},"author":2,"featured_media":290422,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3],"tags":[1320,1324,355,102,304,1306,1642,296,397,23,1802],"class_list":["post-290421","post","type-post","status-publish","format-standard","has-post-thumbnail","category-suisse","tag-changement-climatique","tag-durabilite","tag-environnement","tag-etude","tag-nature","tag-planete","tag-protection","tag-science-et-technologie","tag-scientifique","tag-suisse","tag-unige"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_fr\/117209420585735078","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/290421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=290421"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/290421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/290422"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=290421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=290421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=290421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}