{"id":294185,"date":"2026-09-06T11:26:12","date_gmt":"2026-09-06T11:26:12","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/294185\/"},"modified":"2026-09-06T11:26:12","modified_gmt":"2026-09-06T11:26:12","slug":"totum-fait-de-la-communication-grand-public-un-levier-pour-les-nouvelles-missions","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/294185\/","title":{"rendered":"Totum fait de la communication grand public un levier pour les nouvelles missions"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Profitant de<a href=\"https:\/\/www.lemoniteurdespharmacies.fr\/legislation\/dispensation\/nouveau-code-de-deontologie-ce-qui-change-des-maintenant-pour-les-pharmaciens\" rel=\"nofollow noopener\" target=\"_blank\"> l\u2019assouplissement du code de d\u00e9ontologie<\/a> permettant aux pharmaciens de mieux communiquer sur leurs comp\u00e9tences, leurs expertises et les services qu\u2019ils proposent, <a href=\"https:\/\/www.lemoniteurdespharmacies.fr\/business\/groupements\/totum-pharmaciens-une-croissance-soutenue-et-des-ambitions-renforcees\" rel=\"nofollow noopener\" target=\"_blank\">Totum<\/a> d\u00e9ploie sa strat\u00e9gie de communication centr\u00e9e sur les nouvelles missions de l\u2019officine. Avec sa nouvelle signature, \u00ab\u00a0Pharmaciens aux petits soins\u00a0\u00bb, le r\u00e9seau entend mettre en lumi\u00e8re les services encore trop m\u00e9connus du grand public\u00a0: d\u00e9pistage, bilans de pr\u00e9vention, accompagnement des patients chroniques, suivi th\u00e9rapeutique, vaccinations, etc.\u00a0Cette campagne sera progressivement d\u00e9ploy\u00e9e dans l\u2019ensemble des officines du r\u00e9seau, dans les m\u00e9dias et sur les supports digitaux.<\/p>\n<p>Faire conna\u00eetre les services de l\u2019officine<\/p>\n<p class=\"wp-block-paragraph\">Cette initiative traduit une \u00e9volution strat\u00e9gique\u00a0: expliquer et promouvoir aupr\u00e8s des patients les diff\u00e9rents services propos\u00e9s \u00e0 l\u2019officine car \u00ab\u00a0un patient ne peut pas b\u00e9n\u00e9ficier d\u2019un service dont il ne conna\u00eet m\u00eame pas l\u2019existence, explique S\u00e9bastien de Larminat, directeur g\u00e9n\u00e9ral de Totum. Cette communication nous engage. Communiquer sur nos missions rel\u00e8ve d\u2019une responsabilit\u00e9 de sant\u00e9 publique.\u00a0\u00bb<\/p>\n<p>La communication comme levier de d\u00e9veloppement<\/p>\n<p class=\"wp-block-paragraph\">Une d\u00e9marche qui r\u00e9pond \u00e0 un double objectif\u00a0: <a href=\"https:\/\/www.lemoniteurdespharmacies.fr\/business\/economie\/vente\/fideliser-la-patientele-a-lofficine-mode-demploi\" rel=\"nofollow noopener\" target=\"_blank\">fid\u00e9liser la patient\u00e8le<\/a> en valorisant le r\u00f4le de professionnel de sant\u00e9 de proximit\u00e9 et soutenir le d\u00e9veloppement des nouvelles missions, dont la mont\u00e9e en puissance constitue d\u00e9sormais un relais de croissance pour les officines.<\/p>\n<p class=\"wp-block-paragraph\">Totum semble faire le pari que la communication grand public ne sera plus seulement un outil d\u2019image, mais un outil de fr\u00e9quentation, d\u2019adh\u00e9sion aux nouvelles missions, et \u00e0 terme, de performance \u00e9conomique.<\/p>\n<p>Totum PharmacieNombre d\u2019adh\u00e9rents\u00a0: 366 pharmacies (au 1er\u00a0juillet 2026)\u00c9quipe\u00a0: 22 collaborateursChiffre d\u2019affaires\u00a0: plus d\u20191\u00a0milliard d\u2019euros (avec une croissance de +\u00a032,2\u00a0% entre\u00a02024 et\u00a02025)Mod\u00e8le\u00a0: <a href=\"https:\/\/www.lemoniteurdespharmacies.fr\/business\/groupements\/groupements-de-pharmacies-la-coexistence-des-modeles-cooperatifs-et-financiers\" rel=\"nofollow noopener\" target=\"_blank\">commerce associ\u00e9<\/a> fond\u00e9 sur une gouvernance coop\u00e9rative<\/p>\n","protected":false},"excerpt":{"rendered":"Profitant de l\u2019assouplissement du code de d\u00e9ontologie permettant aux pharmaciens de mieux communiquer sur leurs comp\u00e9tences, leurs expertises&hellip;\n","protected":false},"author":2,"featured_media":294186,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[9],"tags":[3628,64229,64230,83,84,3524,23],"class_list":["post-294185","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sante","tag-communication","tag-cooperative","tag-deontologie","tag-health","tag-sante","tag-sante-publique","tag-suisse"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_fr\/117223855894228833","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/294185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=294185"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/294185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/294186"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=294185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=294185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=294185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}