{"id":94784,"date":"2026-04-18T18:20:08","date_gmt":"2026-04-18T18:20:08","guid":{"rendered":"https:\/\/www.europesays.com\/ch-fr\/94784\/"},"modified":"2026-04-18T18:20:08","modified_gmt":"2026-04-18T18:20:08","slug":"un-visage-une-montre-william-massena-lhomme-qui-aime-tellement-les-montres-qua-geneve-il-nen-avait-pas","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch-fr\/94784\/","title":{"rendered":"Un visage, une montre: William Massena, l\u2019homme qui aime tellement les montres qu\u2019\u00e0 Gen\u00e8ve il n\u2019en avait pas"},"content":{"rendered":"<p>\u00abVous vous souvenez du film de Truffaut, L\u2019Homme qui aimait les femmes? Eh bien moi, je suis l\u2019homme qui aime les montres.\u00bb Le plus difficile pour tirer le portrait de William Massena, c\u2019est de choisir l\u2019accroche. Il soigne son personnage. Jusqu\u2019au choix du pseudonyme, son \u00abnom de montre\u00bb, emprunt\u00e9 au principal lieutenant de Napol\u00e9on, Andr\u00e9 Massena \u2013 il \u00e9tait Ni\u00e7ois et Nice est sa ville de sang et d\u2019\u00e9lection, m\u00eame s\u2019il vit \u00e0 New York. Ses paroles semblent sortir d\u2019un script et certaines claquent comme des r\u00e9pliques: \u00abJ\u2019aime la montre, pas les marques. C\u2019est le gros probl\u00e8me aujourd\u2019hui, les gens idol\u00e2trent les marques, mais n\u2019aiment pas les montres.\u00bb<\/p>\n<p>Lui, il n\u2019a pas de probl\u00e8me, mais \u00e0 cause du conflit en Iran, il se retrouve \u00e0 Gen\u00e8ve les mains vides. Il aurait d\u00fb avoir une montre \u00e0 pr\u00e9senter, une collaboration d\u00e9di\u00e9e au Moyen Orient, r\u00e9alis\u00e9e avec un fabricant jurassien. \u00abUn hommage \u00e0 une culture qui fait des objets du temps depuis au moins mille ans.\u00bb Le lancement aurait d\u00fb avoir lieu \u00e0 la fin du ramadan, d\u00e9but avril. \u00abOn a repouss\u00e9. On n\u2019est pas l\u00e0 pour exploiter les \u00e9v\u00e9nements tragiques.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"\u00abVous vous souvenez du film de Truffaut, L\u2019Homme qui aimait les femmes? Eh bien moi, je suis l\u2019homme&hellip;\n","protected":false},"author":2,"featured_media":94785,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[44,170,169,5318,174,23,24859],"class_list":{"0":"post-94784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneve","8":"tag-economie","9":"tag-geneva","10":"tag-geneve","11":"tag-luxe","12":"tag-premium","13":"tag-suisse","14":"tag-watches-and-wonders"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch_fr\/116427097848110764","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/94784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/comments?post=94784"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/posts\/94784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media\/94785"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/media?parent=94784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/categories?post=94784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch-fr\/wp-json\/wp\/v2\/tags?post=94784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}