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We’re going to get to today’s new data in a minute, but first let’s deal with a less serious matter: the marketing of pharmaceutical products via the food attendees need to consume at giant medical meetings.
Genentech has been a longtime leader on this front. At cancer meetings, the cookies the company hands out at its booths are almost as famous as its drugs. An innovation this year: Genentech s’mores, with Genentech-branded marshmallows toasted with a blowtorch. Warning: These things are messy. Other innovations in booth food: Novartis had charcuterie (guys, you know preserved meat is carcinogenic, right?) and Eli Lilly had a salad bar. The lettuce did not have a Lilly logo.
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