Created using Nestlé’s proprietary technology, the new bar features a unique and distinctive marbling effect which is inspired by the speed of F1 cars.
Louise Barrett, head of the Nestlé research and development Centre for Confectionery, York, UK, said: “This new F1-inspired KitKat Chunky was expertly designed to deliver a full sensory experience that captures the excitement of the sport.
“Our R&D teams have created a striking visual identity using advanced technology that allows for a dynamic mix of colours and carefully crafted a sophisticated flavour profile with hints of caramel and creamy notes for consumers to enjoy.”
Stephanie Scales, marketing manager for KitKat, Nestlé UK & Ireland, said: “Formula 1 brings unmatched energy and global cultural relevance, and we wanted to translate that into something that KitKat fans and Formula 1 lovers could enjoy. With its striking marbled effect and smooth caramel flavour, it’s poised to capture attention and generate real excitement for shoppers.”
In addition, KitKat is also running a limited-time on-pack promotion giving consumers the chance to win exclusive F1 prizes. From January to April, UK and ROI residents can enter by purchasing a participating product and scanning the on-pack QR code, or by visiting KitKat.co.uk/F1 and entering their details along with the last four digits of the barcode.
KitKat and F1 fans will have the chance to win weekly prizes, including tickets to Formula 1 Pirelli British Grand Prix 2026 weekend plus £1k travel allowance, as well as the main prize, a pair of Formula 1 Grand Prix De Monaco 2026 tickets plus travel and accommodation.
The KitKat Chunky Caramel flavour chocolate bar is rolling out nationwide from mid-February, available in single and multipack formats.