Yellow Wood Partners has agreed to acquire Nestlé’s Holistic Health platform for USD$1 billion, adding Nature’s Bounty, Nuun, Osteo Bi-Flex and Gard to its growing portfolio of consumer brands.
Private equity firm Yellow Wood Partners has agreed to acquire Nestlé’s Holistic Health platform in a USD$1 billion transaction, expanding its presence across the vitamins, minerals and supplements (VMS) market.
The transaction will give Yellow Wood a portfolio of established consumer health brands spanning areas including hydration, gut health, immunity and women’s health.
Holistic Health’s portfolio includes Nature’s Bounty, Nuun, Osteo Bi-Flex and Gard. Nature’s Bounty is the second-largest overall VMS brand in the US and a leading women’s health brand, according to the announcement.
The brand offers a range of wellness products consumed in more than 20 per cent of US households and has been operating for more than 50 years.
“This is another important step in the strategic transformation of our portfolio” said Philipp Navratil, CEO, Nestlé. “
We are focusing our resources where we have the strongest competitive advantage. With Nestlé’s strong innovation and brand-building capabilities, we are well positioned for growth in the premium, science-led VMS space, where brands such as Solgar and Pure Encapsulations continue to perform strongly. At the same time, the category has evolved, and the mainstream VMS business requires a different approach under dedicated ownership.”
Yellow Wood plans to operate Holistic Health as a standalone entity, with the private equity firm identifying opportunities to accelerate innovation and strengthen the individual brands’ positions with consumers and retail partners.
Dana Schmaltz, Partner at Yellow Wood, said: “Holistic Health is an excellent platform of trusted brands with deep retailer relationships providing significant opportunities for continued growth.
“The Holistic Health portfolio provides a group of specialty category leaders in various high growth sectors of the attractive VMS market, including hydration, gut health and immunity. Operating Holistic Health as a standalone entity will provide the opportunity to leverage the power of each brand to accelerate growth, enhance innovation and strengthen their market positions with consumers and retail partners.”
The deal adds another group of consumer brands to Yellow Wood’s existing portfolio, which includes Chapstick, Suave, Q-tips, Caress, Pond’s and Dr. Scholl’s.
Yellow Wood said increasing adoption of VMS products and growing demand for products targeting specific consumer benefits could provide further opportunities for organic growth across the acquired portfolio.
Tad Yanagi, Partner at Yellow Wood, said: “We believe that by implementing the Yellow Wood Consumer Operating DNA model, we can accelerate the growth of all of these brands as we have done with other category defining carveouts such as Q-tips, Chapstick, Suave and Dr. Scholl’s.
“As VMS adoption continues to increase among a wide range of consumers and demand for benefit-specific solutions expands, we see significant runway to drive organic growth across the platform.”
The agreement represents Yellow Wood’s sixth significant carveout acquisition from five major global consumer companies. Its previous transactions have involved brands from Bayer, Reckitt, Unilever and Haleon.
The acquisition remains subject to applicable regulatory approvals and is expected to close during the first half of 2027.