PureGym has signed an agreement to acquire NonStop Gym (NSG), one of Switzerland’s leading low-cost fitness businesses with 47 sites, for £235m.
The acquisition will create Switzerland’s leading low-cost fitness operator with a combined business of more than 100 gyms by the end of 2026 – the transaction is expected to complete on 2 November.
The acquisition follows UK-based PureGym’s purchase of Blink Fitness in the US in 2024 and is part of the company’s strategy of expanding its presence in “attractive international fitness markets”.
PureGym intends to retain NSG’s established operational capabilities and team, while providing access to the resources, investment capacity and experience of a larger international fitness group. NSG will be rebranded as PureGym in due course to create a consistent national identity.
Commenting on the acquisition, Alex Wood, Chief Executive Officer of PureGym, said: “We have long admired NSG and their team, who have built an excellent business, with market-leading performance and member satisfaction.
“This acquisition makes a lot of sense for PureGym strategically, financially and for our members. The combination of NSG’s network in French and Italian-speaking Switzerland and our own in German-speaking regions will create a truly national operator, uniquely placed to serve Swiss gym-goers and expand further, giving more people an opportunity to train in a high-quality, affordable gym.
“This acquisition is an important step in PureGym’s international growth strategy and demonstrates our continued ambition to invest in attractive markets where we believe we can build strong, sustainable businesses. We look forward to welcoming the NSG team and building the next chapter together.”