For Zurich, the move reflects a broader strategic push to deepen its footprint in the retail segment and harness digital innovation to deliver growth. “Growing our retail business profitably is a key ambition in Zurich’s 2025–2027 cycle,” said Alison Martin, CEO for Europe, the Middle East and Africa. “That is why I am delighted with DA Direkt’s distribution partnership with Ominimo, which will allow us to offer innovative motor insurance solutions and expand our retail customer base in Europe, beyond the markets in which Zurich is already present.”
