25 Masterpieces from “Art Basel Hong Kong” Selected
Lee Kun-hee Collection from the National Museum of Korea Also Featured
Samsung Electronics is strengthening its art marketing by releasing the “Art Basel Hong Kong” collection on the Samsung Art Store.
Based on its longstanding partnership with Art Basel, the world’s largest art fair, Samsung Electronics carefully selects and releases exhibition pieces held annually in Hong Kong, Basel, Paris, and Miami Beach through the Samsung Art Store.
Lifestyle image of ‘Zao Zao’ Seeds No.9 (2025). Samsung Electronics
This collection features 25 works by leading galleries and artists participating in “Art Basel Hong Kong 2026,” which will be held from March 27 to 29.
The “Art Basel Hong Kong 2026” collection on the Samsung Art Store captures the unique cultural dynamism and diverse perspectives of contemporary Hong Kong art through 25 pieces by 20 artists representing major galleries.
The participating galleries include a total of eight: Bank, CLC Gallery Venture, Lin & Lin, Pearl Lam, Rossi & Rossi, Tomio Koyama, Vacancy, and Don Gallery.
Key works include “Europa (2016)” by German artist and spaceflight-trained Michael Najjar, and “Ken (2023)” by Chinese artist Sun Yitian, who gained attention through a collaboration with Nicolas Ghesquière for the Louis Vuitton 2024 Pre-Fall Collection.
As the official display partner of Art Basel in 2026, Samsung Electronics will set up an exhibition booth at Art Basel Hong Kong and showcase these works through its new 2026 TV lineup, including The Frame Pro, Micro RGB, and OLED models.
At the exhibition booth, in addition to the Art Basel Hong Kong collection, works by Korean artists gaining international attention such as Yoon Hee and Yoon Jongsook, as well as the Lee Kun-hee Collection from the National Museum of Korea—released on the Samsung Art Store in December of last year—will also be presented.
Angel Suh-Yang-Le, Director of Art Basel Hong Kong, stated, “Art Basel Hong Kong has always sought ways to expand how art is experienced,” and added, “Through our partnership with Samsung, we will provide more people with the opportunity to live with outstanding works of art every day.”
Bongjun Ko, Executive Vice President of Samsung Electronics’ Visual Display Business Division, remarked, “This collection, presented through six years of collaboration with Art Basel, demonstrates the high standard of art content offered by the Samsung Art Store,” and continued, “Samsung Electronics’ advanced display technology vividly brings to life everything from world-renowned art fair pieces to Korea’s cultural heritage.”
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The Samsung Art Store is a subscription service for exclusive artwork on Samsung TVs, available in over 117 countries worldwide. It features more than 5,000 works by over 800 artists, including masterpieces from the Metropolitan Museum of Art, the Museum of Modern Art in New York, the Musée d’Orsay, and Art Basel.
This content was produced with the assistance of AI translation services.
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