The gfs-zürich research institute has new ownership and co-management: Stefan Keller and Dr. Andrea Umbricht are taking over the reins together. Both have been with the company for over ten years and have been part of the management team since 2024. The previous owner Dr. Andreas Schaub will remain with the company for three years as Senior Project Manager.

Editorial

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March 27, 2026

The new co-directors of gfs-zürich: Stefan Keller and Dr. Andrea Umbricht. Source: zvg

The Zurich-based research institute gfs-zürich is focusing on continuity and new impetus: Stefan Keller and Dr. Andrea Umbricht are taking over the management of the company as experienced co-managers. Both have been closely associated with gfs-zürich for more than a decade and know the company and its clients inside out. They have been part of the management team since 2024 and are now responsible for the strategic direction as the new owners.

Regulated handover with Dr. Andreas Schaub

Dr. Andreas Schaub, the previous owner and managing director, is stepping down from operational management, but will remain with gfs-zürich for a further three years as senior project manager. He will continue to contribute his extensive expertise to projects, thus ensuring a smooth transition to the new co-management. This continuity should give clients peace of mind.

Stefan Keller: From data analyst to co-managing director

Stefan Keller, born on December 11, 1982, joined the company in 2013 as a project employee and data analyst. After initial commercial training and three years of professional experience in financial accounting, he studied sociology at the Universities of Zurich and Constance. In 2016, he took on a project manager role at gfs-zürich. The father of three lives with his family in Mettlen TG.

Dr. Andrea Umbricht: Scientific expertise meets practical experience

Dr. Andrea Umbricht, born on 26 November 1981, joined gfs-zürich as a project manager in 2015. She studied communication science and media research with a minor in political science and sociology. She then worked as a research assistant and lecturer at the IKMZ at the University of Zurich. She completed her doctorate on political journalism in 2014. Andrea Umbricht is the mother of three children and lives with her family in Zurich.

The new co-management will further strengthen gfs-zürich. According to the company, the commitment to the highest quality and customer satisfaction remains unchanged. With the dual leadership, the research institute is relying on broad expertise in the areas of market and social research.

More information: https://www.gfs-zh.ch