The Infiniment Coty Paris presence in the specialist Haute Perfumerie store at Zurich Airport reflects Coty’s growing focus on elevated, experience-led retail and its commitment to growing its prestige fragrance offer in travel retail
SWITZERLAND. Infiniment Coty Paris has made its travel retail debut at Avolta’s Haute Perfumerie (Level 1) store at Zurich Airport.
The collection is underpinned by Coty’s heritage in perfumery innovation, dating back to 1904. Coty said the collection reflects its long-standing approach to blending natural and synthetic ingredients, alongside a focus on elevating fragrance through design and emotional storytelling.
Infiniment Coty Paris comprises 14 fragrances created in partnership with neuroscientists to evoke specific positive emotional responses. Each scent incorporates the brand’s proprietary Molecular Aura technology, designed to regulate the evaporation of fragrance molecules and extend longevity for up to 30 hours.
(Above and below) Live personalisation by illustrator Marie Debré Chapuis adds a crafted, personalised element to the Infiniment Coty Paris experience at Zurich Airport
As reported, The Moodie Davitt Report Founder & Chairman Martin Moodie was on location for the launch of Infiniment Coty Paris in Grasse, France back in 2023.
In travel retail, Infiniment Coty Paris is available through a curated selection of eight fragrances — J’ai Trois Amours, Entre Genres, Soleil D’ikosim, Aristo Chypre, Encore Une Fois, Noir Encens, L’Amour Pourpre and Après L’Amour — alongside two discovery sets.
At Zurich Airport, a dedicated pop-up offers elevated sampling and a fragrance application ritual inspired by the infinity symbol. This is supported by digital engagement across the customer journey.
A key feature of the activation was a limited-time personalisation experience led by Paris-based illustrator Marie Debré Chapuis.
The artist was in-store for two days in March to create hand-painted bottle lids using a bespoke motif designed for the Zurich launch featuring bronze, gold and silver tones.
The collection leverages ‘Molecular Aura’ technology, designed to extend fragrance longevity and enhance performance
The initiative forms part of Infiniment Coty Paris’s ‘Artcycling’ philosophy. The brand’s bottle features a dual-sided design – one flat and one faceted – enabling it to be stacked or repurposed beyond its primary use. Coty said this approach reimagines fragrance packaging as a reusable and creative object.
“Debuting Infiniment Coty Paris at Zurich Airport marks an exciting milestone for Coty Travel Retail, as we introduce the brand’s emotion-led perfumery concept to the channel for the first time,” commented Coty Global Travel Retail Senior Vice President Mette Engell.
“Haute Perfumerie provides an exceptional setting to showcase the fusion of neuroscience, craftsmanship and artistry behind the collection, creating a discovery experience travellers can truly make their own.
“As one of Europe’s leading premium travel retail destinations, Zurich is the ideal stage to highlight Coty’s perfumery heritage and our continued ambition for fragrance innovation.”
Spanning fresh, luminous compositions to more intense, sensual notes, the line is designed to accompany the many emotions of life
The eight scents that make up the Infiniment Coty Paris travel retail offer include:
J’ai Trois Amours: A floral-fruity composition which blends a creamy banana accord with jasmine to create a balanced and uplifting scent profile.Entre Genres: A comforting fragrance built around the combination of three complementary musk notes.Soleil D’Ikosim: A Mediterranean-inspired scent featuring orange blossom and sunlit floral notes, designed to evoke the warmth, brightness and a sense of escapism.Aristo Chypre: A modern interpretation of the classic chypre fragrance, which combines patchouli with liquorish rose.Encore Une Fois: A rich vanilla-led fragrance that pairs dual vanilla extracts with Peruvian balsam.Noir Encens: A bold, smoky fragrance that combines incense and black pepper.L’Amour Pourpre: A lavender composition enriched with vanilla, woods and resins.Après L’Amour: An ambery-tobacco fragrance featuring a virgin tobacco accord, designed to convey warmth, sensuality and textural richness.
The I am Dawn Discovery Set presents five fragrances in 10ml formats: Matin De Jade (ginger flower), Entre Genres (musk accord), Atomes Crochus (honeysuckle), Les Mots Doux (white floral bouquet) and J’ai Trois Amours (banana flower and jasmine).
The I am Day Miniatues Gift Set comprises five fragrances in 5ml formats: Entre Genres, Soleil D’Ikosim, Aristo Chypre, Encore Une Fois and Noir Encens. ✈
