Image Credit: Coty Travel Retail
Infiniment Coty Paris comprises eight fragrances in TR assortment.
Coty has introduced its premium fragrance line Infiniment Coty Paris to the travel retail channel for the first time, launching at Zurich Airport in partnership with Avolta.
The collection is showcased within the Haute Perfumerie L1 space, offering travellers a curated discovery of Coty’s latest innovation in emotion-led perfumery, rooted in the company’s heritage and scientific expertise.
Comprising 14 fragrances in the total, Infiniment Coty Paris has been developed in collaboration with neuroscientists to evoke specific positive emotions. Each scent features Molecular Aura technology, designed to extend the fragrance signature for up to 30 hours.
For its travel retail debut, the brand is presented through eight key fragrances – including J’ai Trois Amours, Entre Genres and Noir Encens – alongside two discovery sets, creating an accessible entry point for travellers seeking a personalised fragrance journey.
The launch is supported by a premium activation combining sampling, digital touchpoints and a distinctive fragrance application ritual inspired by the infinity symbol. A highlight of the experience is an in-store personalisation service, where Parisian illustrator Marie Debré Chapuis hand-paints bespoke bottle lids, transforming each purchase into a unique keepsake.
The collection also introduces Coty’s “Artcycling” concept, with refillable, stackable bottles designed to be repurposed as creative objects, blending sustainability with artistic expression.
Image Credit: Coty Travel Retail
Parisian illustrator Marie Debré Chapuis was on hand to bespoke bottle lids.
Mette Engell, Senior Vice President at Coty Global Travel Retail, said: “Debuting Infiniment Coty Paris at Zurich Airport marks an exciting milestone for Coty Travel Retail, as we introduce the brand’s emotion-led perfumery concept to the channel for the first time. Haute Perfumerie L1 provides an exceptional setting to showcase the fusion of neuroscience, craftsmanship, and artistry behind the collection, creating a discovery experience travelers can truly make their own. As one of Europe’s leading premium travel retail destinations, Zurich is the ideal stage to highlight Coty’s perfumery heritage and our continued ambition for fragrance innovation.”
The debut highlights Coty’s focus on elevating the fragrance category in travel retail through innovation, storytelling and immersive retail experiences tailored to today’s global traveller.
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