The new cereal turns milk pink. Sarah Fordy, head of marketing for Nestlé Cereals UK, said: “We’re thrilled to introduce this much loved Nesquik flavour to cereal for the very first time, building on more than 60 years of Nesquik Strawberry heritage in the UK.
“For families, it brings a new breakfast choice made with whole grains, high in fibre, and enriched with seven vitamins plus iron, all with the fun twist of turning your milk pink. Our aim has been to offer even more variety at breakfast while staying true to the playful spirit the Nesquik brand is known for.”