Maison Cailler Factory, Broc, Switzerland | Image credit: Fridolin freudenfett, CC BY-SA 4.0, via Wikimedia Commons
Highlights
Maison Cailler to develop a chocolate-themed tourist park in Broc, Switzerland.
The project, to be completed in 2030, is backed by an investment of CHF 400 million (USD 500 million).
Switzerland is all set to house a groundbreaking new project by Maison Cailler, a Swiss chocolate-themed tourist park. The chocolate theme park, monikered the “Parc du chocolat Cailler”, will be spread across 30,000 square metres, and is slated to open in 2030 in Broc, Gruyère. It will be set at the site of Maison Cailler’s existing chocolate factory. The pre-opening of the theme park is scheduled between late 2027 and mid-2028.
Check out our guide to Perugia in Italy, a city famous for its chocolate and more.
What to expect inside the Swiss chocolate-themed tourist park
The chocolate-themed tourist park is backed by investments of more than CHF 400 million (USD 500 million), and it hopes to attract about 800,000 people in its first year. Visitors will be treated to an immersive experience at the chocolate theme park, including a behind-the-scenes look at how chocolates are made, tasting new items, and taking part in workshops with master chocolatiers. The plans include demolishing Maison Cailler’s existing museum to make way for a new building to host the cooking workshops.
Did you know?
Maison Cailler is the oldest chocolate brand in Switzerland.
According to Euro News, the theme park, once completed, will be home to a hotel with multiple restaurants. A multi-purpose parking lot will be located in the En Liaubon area. The theme park will also be directly connected to the Swiss rail network. There will also be a Cacao Greenhouse, which will be home to cocoa trees, and will inform visitors about the origins of cacao, how it’s grown and more. The exhibit will also highlight the use of Gruyere milk in making the chocolate. Expect a Chocolate Emporium, a shop where visitors can sample some of the most delicious chocolate creations ever.
The theme park project was launched in 2023, but it is required to go through multiple stages of approval, including public consultation and nearly a dozen building permits, before work can start on its construction.
(Feature image credit: Fridolin Freudenfett, CC BY-SA 4.0, via Wikimedia Commons)
Related | From Bean To Bar: Embark On The Ultimate Chocolate Journey
Note:
The information in this article is accurate as of the date of publication.
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Senior Digital Writer – Growth, Travel
Esha is a traveller at heart, with a penchant for exploring the unchartered. She has previously worked ..Read Morewith TravelTriangle and Internet Moguls. When not in work mode, she can be found downing endless cups of coffee while reading Enid Blyton/Sidney Sheldon. Read Less