New Delhi: Nestlé India said a more than 50% increase in advertising spends helped drive double-digit volume growth in the March quarter, as the company posted its highest-ever domestic sales of Rs 6,445 crore. EBITDA margin for the quarter stood at 26.3%.

Chairman and Managing Director Manish Tiwary said the company delivered high double-digit growth in the quarter, with total sales and domestic sales rising 23.4% and 23.1%, respectively. 

He added that all product groups contributed to the performance.

The company has now laid out four priorities for the period ahead. “As we look forward, we will focus on four key priorities: 1) consumer centricity, 2) penetration-led volume growth, 3) reinvestment behind brands and capacity and 4) accelerating tech-led sales and operations,” Tiwary said.

The company said structural cost savings during the year created headroom for higher reinvestment behind brands, digital capabilities and tech-enabled sales and operations. It also said those savings were channelled back into higher advertising, consumer-facing activation, stronger penetration and wider distribution.

For the year ended March 31, 2026, Nestlé India reported standalone total sales of Rs 23,071.5 crore, EBITDA at 23% of sales, net profit of Rs 3,544.6 crore and cash generated from operations of Rs 5,047.6 crore. 

Nestlé said its core brands continued to support that momentum. Over the last five years, MAGGI noodles maintained leadership in its market, while KITKAT and NESCAFÉ accelerated market share growth. 

Category-wise, Prepared Dishes and Cooking Aids posted strong volume-led growth, Powdered and Liquid Beverages delivered another year of high double-digit growth, and Confectionery grew at a high double-digit pace in both value and volume. Milk Products and Nutrition remained steady, while pet food also reported high double-digit growth.

The company also pointed to broad-based channel growth. It said e-commerce momentum continued, led by quick commerce, helped by improved availability, platform-specific portfolios, and targeted on- and off-platform media interventions. Organised trade posted double-digit growth, while Nestlé Professional, its out-of-home business, remained one of the company’s fastest-growing businesses.

Nestlé said it continued to execute an omni-channel strategy across e-commerce, quick commerce, modern trade, chain pharmacy, and general trade in semi-urban and rural markets. 

In rural India, the company said it expanded its presence to around 216,000 villages, with the increase driven largely by rural markets.