The Advertising Club (TAC) India celebrated the 25th edition of the Effie India Awards at Taj Lands’ End in Mumbai on February 13.
Nestlé India Ltd was named Effie Client of the Year, while Leo India was adjudged Effie Agency of the Year. The Grand Effie was awarded to McCann Gurugram for Nestlé India Ltd’s campaign, “Maggi: Why save the best for the last?”
Presented by News18 India and News18 Marathi, and powered by CNN News18 and CNBC TV18, the ceremony brought together over 1,000 professionals from advertising, marketing, media, research, public relations and communications.
The 25th edition saw participation from 89 agencies. According to the organizers, winners are evaluated by advertising professionals, clients and academic experts, with an emphasis on creativity, strategy and measurable effectiveness.
Dheeraj Sinha, President, The Advertising Club, and Chief Executive Officer, McCann India, said, “As we celebrate 25 glorious years of the Effie India Awards, we are not just marking a milestone, we are honouring a legacy of effectiveness that has shaped Indian marketing.”
“Over the past quarter century, Effie has become the gold standard for results-driven creativity, championing ideas that deliver real business impact. This landmark edition reflects the extraordinary evolution of our industry and the power of creativity. Congratulations to all the winners. Here’s to the next chapter of impactful storytelling and transformative growth,” he added.
Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club, and Founder and President, The Horologists, said, “The Effie India Awards have evolved into one of the most credible and respected platforms for marketing effectiveness in the country.”
“What truly stands out this year is the scale and diversity of participation, from leading networks to independent agencies and new-age specialists, all demonstrating a shared commitment to effectiveness. It is encouraging to see stakeholders attach deeper strategic value to the Effies, viewing it as a benchmark of real business impact,” he said.
Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club, and Group Chief Executive Officer, Eros Media World, said, “We are delighted to witness such enthusiastic participation from across the industry, reflecting the trust and prestige the platform commands.”
“The campaigns showcased this year set a remarkable standard, combining bold creativity with strategic rigor and tangible results. It is inspiring to see the industry consistently push boundaries while remaining firmly focused on impact,” he said.
First Published on February 14, 2026, 10:17:08 IST