People can enjoy cereal-themed activities while digging into the new offering
Neil Shaw Network Content Editor
12:33, 30 Apr 2026
Nestlé is launching Nesquik Strawberry Flavour Breakfast Cereal and cereal fans can sample it for free in a pop-up Pink Cereal Café in Covent Garden, London. Fans will step into a pink paradise where the walls, tables and even the milk will be transformed strawberry pink.
People can enjoy cereal-themed activities while digging into the new offering, which brings a fresh twist to the chocolate flavour the brand is known for. Nestlé say it’s made with whole grain, is high in fibre, is packed with seven vitamins and iron and free from artificial colours and flavours.
Sarah Fordy, Head of Marketing for Nestlé Cereals UK, said: “This is breakfast like you’ve never seen it before. The Pink Cereal Café is all about nostalgia, fun and turning ordinary mornings into a strawberry-flavoured adventure for families.
“The new Nesquik Strawberry Flavour Breakfast Cereal is bringing this to life with great taste, high fibre and added vitamins for the whole family.”
Nesquik’s Pink Cereal Café is open on Monmouth Street on May 9 and 10, from 8am-4pm and will be serving guests on a first-come-first-served basis. The new cereal is available at Morrisons and Sainsbury’s this month, before rolling out to stores nationwide.