Within the framework of cooperation between the Ministry of Education and Training and Nestlé Vietnam company on building a dynamic and positive lifestyle for elementary school students, the national “Green Lifestyle – Dynamic Ambassador for Environmental Protection” contest has been officially launched. In addition to contributing to raising awareness and forming good environmental protection habits, the event also creates a creative and useful playground for students in the upcoming summer.

Lễ phát động cuộc thi “Lối sống xanh - Đại sứ năng động bảo vệ môi trường” diễn ra sáng 11_5 tại Trường Tiểu học Phương Mai (Hà Nội). Ảnh: Launching ceremony of the “Green Lifestyle – Dynamic Environment Ambassador” contest took place on the morning of May 11th at Phuong Mai Elementary School (Hanoi). Photo: Nestlé Vietnam

The contest is organized with the goal of raising students’ awareness of current urgent environmental issues, thereby orienting behavioral change through practical, close and effective actions. Not stopping at a skill playground, the program expects each student to become an “ambassador” spreading positive messages, contributing to building a sustainable green planet right from daily living habits.

Nhà báo Phan Việt Hùng - Phó Tổng biên tập Báo Thiếu niên Tiền phong và Nhi đồng chia sẻ tại lễ phát động cuộc thi. Ảnh: Nestlé Việt NamJournalist Phan Viet Hung – Deputy Editor-in-Chief of Tien Phong and Children Newspaper shared at the launching ceremony of the contest. Photo: Nestlé Vietnam

During the contest period from May 2026 to the end of September 2026, elementary school students nationwide can participate in individual or group form to make short video clips sharing their understanding and practice related to environmental protection. Participating in the contest, students not only show creative thinking but also practice important soft skills such as communication, teamwork and using digital technology in a positive way – suitable for the orientation of developing students’ abilities in the current educational context.

Through an integrated approach between education, experience and communication, the program expects to contribute to building a positive school environment, where students not only receive knowledge but also gradually form a healthy, proactive and socially responsible lifestyle.

Bà Lê Thị Hoài Thương, đại diện Công ty TNHH Nestlé Việt Nam bày tỏ những giá trị và thói quen tốt được hình thành từ khi còn đi học sẽ theo các em suốt hành trình trưởng thành.Ms. Le Thi Hoai Thuong, representative of Nestlé Vietnam Co., Ltd., expressed that the values and good habits formed from school days will follow them throughout their journey of growth. Photo: Nestlé Vietnam

Sharing about the meaning of the program, Ms. Le Thi Hoai Thuong, Director of External Relations, Nestlé Vietnam said: “We believe that the values and good habits formed from when they were in school will follow them throughout their journey of maturity. When children know how to care about the surrounding environment and are aware of the community, they will become confident and responsible citizens in the future.

Programs such as the “Green Lifestyle – Dynamic Ambassador for Environmental Protection” contest will make an important contribution to nurturing a dynamic, conscious and willing young Vietnamese generation to contribute to the sustainable development of the country.

The closing and award ceremony is expected to take place in October 2026 with a diverse award system for individuals and collectives, to honor “Green Lifestyle Ambassadors” and “Typical Green Schools” with outstanding initiatives in environmental protection.

By creating a useful playground during the summer vacation, Nestlé Vietnam and its partners expect to create an important boost in the transformation from awareness to action of the young generation, affirming that each individual effort contributes to a major change for the future of the living environment in Vietnam.