Going to the airport has become more stressful than ever, between the chaos of packing, getting your neighbor the keys to feed the pets, being stuck in traffic, having to go back because you forgot your kid’s favorite stuffy, having your partner check the time every five minutes to remind you that you might be late, and finally paying way too much for flavorless sandwiches and stale, bitter coffee at airport restaurants.
But as soon as you step onto a Swiss International Air Lines flight with the new SWISS Senses travel experience and cabin, you know you’re going to be taken care of. The experience is one of elegance and serene calmness that engages all five senses until the moment your feet touch the jet bridge again. The bustle of the outside world just fades away as soon as the airplane door closes.
In a world where everything’s getting more rushed, seeming less authentic, and feeling more cramped and uncomfortable, SWISS Senses, the airline’s new long-haul experience, may be the proof that there’s a market for bringing back a golden age of travel.
It starts even before the plane’s wheels lift off the ground. As soon as you’re at your seat, you know you’re in for a treat for the next few hours in this oasis in the sky. In SWISS First, while everyone else is boarding, you even get to spend your time with apéro flutes—flaky, savory pastry twists from Confiserie Sprüngli, the world-famous confectioner in Zurich—paired with a welcome drink.
Your eyes get the SWISS Senses treatment, too. The innovative cabin lighting system, scientifically engineered by Jetlite, gently adjusts in color and intensity to subtly work with your body and brain’s internal clocks to reduce stress and jet lag. And for your sense of smell, subtle notes of mountain streams, flowers, and alpine herbs evoke the valleys of Switzerland. The signature scent, Alpine Valley, developed with Swiss beauty brand Soeder, is infused into the onboard lotions and facial sprays.