Football has become its own alternative asset class

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Technology, consumer trends and ownership models are transforming the business of sport. That’s according to UBS Global Wealth Management’s latest report ‘The Evolution of Football: From Game to Global Industry.’ Mark Andersen, Co-Head Global Asset Allocation at UBS, joins CNBC’s Ritika Gupta ahead of the start of the 2026 FIFA World Cup to talk about its potential global economic impact, as well as prospective investment opportunities around the sport.