The shoe maker has confirmed that the Swiss cross will be allowed to feature on its training shoes.
Keystone-SDA
The shoe manufacturer On has been successful in its long-running battle with the Swiss authorities to use the Swiss cross on its running shoes.
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This content was published on
March 23, 2026 – 14:53
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The company has confirmed earlier media reports that the Swiss cross will be allowed to feature on its sports shoes.
The Neue Zürcher Zeitung (NZZ) explained on Monday that the Swiss Federal Institute of Intellectual Property (IPI) had relaxed its practices. Companies that develop in Switzerland but produce abroad can – under certain conditions – use the Swiss cross.
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Workplace
On faces complaint over use of Swiss cross on shoes made in Asia
This content was published on
Sep 3, 2025
Swissness Enforcement has filed a complaint in China against On for using the Swiss cross on shoes made in Asia.
Read more: On faces complaint over use of Swiss cross on shoes made in Asia
On welcomes this clarification, it told the Keystone-ATS news agency, saying it is appropriate for the times and takes reality into account. The strength of the Swiss economy lies not only in production, but also in innovation, research, development and design.
Since On was created 16 years ago, all of these above-mentioned stages are carried out at its Zurich headquarters, where over 1,100 people work.
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Swiss shoe company On exceeds CHF3 billion in sales for the first time
This content was published on
Mar 3, 2026
Sales rose by 30% to CHF 3.01 billion in its 15th anniversary year.
Read more: Swiss shoe company On exceeds CHF3 billion in sales for the first time
Adapted from Italian by AI/sb
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